Saw this advert in Scotland - why doesn't the same kind of thing happen in England?

[bohemianbint]

Sorry if this has already been done, but I was in Scotland at the weekend and saw this advert shown.

I thought it was great, mainly because it was a pro-bf ad on the tv at all, but also because it got the message across without being preachy and "normalised" bf in a public place.

Is there more funding available in Scotland, as (correct me if am wrong) but there aren't any pro-bf ads on tv in England are there?

Health is one of the issues that the Scottish parliament has control over bohemianbint.

One of the very first things they did was pass the law about breastfeeding in public. I can almost forgive the £400 zillion over budget parliament building because of that

I'm a Scot in Scotland and am pleased that Scotland was ahead with the anti-bfing discrimination stuff and with this kind of advertising.
No idea about the funding!
Must say, I was pleased to see a Mum at Mass on Sunday bfing and no one (noticably!) raising an eyebrow. Very good stuff. I am a failed bfer, but love to see a baby happily nursing.

Scotland seems like such a sensible country, we've been talking about moving there for a while...

Come, bohemian! You'd be very welcome, so long as you don't mention kilts or shortbread, lol!

Ha! I imagine Scotland's fairly empty today, you're all here in Manchester!

It doesn't seem to have made any difference to the bf rates though. Article in the Herald yesterday.

The 16 year old in this article from the same issue is an absolute star imo, but sums up the situation: "If I had a bottle on standby, like the midwives told me to, I would have taken the easy option. And if I'd followed their advice I'd probably still be bottlefeeding today." With that sort of encouragement from the HCPs no wonder the rate drops so quickly.

It's not about policy, it's not about adverts, it's about having consistent support on the ground so you can get help when and where you need it and they're still massively failing on that.

Yes, tis a bit deserted. Only me and the sheep left, lol!

Great advert. Did anyone pick up on the link tothis one from australia when they watched the first one?

I like it a lot - better than the NHS one that ran last year - but I still don't particularly like talking about the benefits of breastfeeding.

However, can you imagine the outcry if this ad said, "One of these women is increasing her baby's risk of...and listed all the things?"

Oh but I like shortbread Nicky

Hunker where've you been?!

Standard post-natal midwife support - in `glasgow, at least - is fab, too. They'll come to see you every day if you need them, and it's their judgement, not yours, even at weekends. And this is after you're not chucked out of hospital a few hours after giving birth. And who can argue with ratio of 1 midwife to 4 women on postnatal ward, 24 hours/day? They actually tell you to call them for each feed in hospital and give you a row in the morning if you didn't and have cracked nipples. So, if you want it, much more support for successful bf-ing and anything else.

This is why I went home to Glasgow to have both of my ds. No way I'd have stayed in London for labour or immediate pn period. Had I done it, I know I'd have given up on bf-ing ds1, especially as would have been sent home before milk even in and no visits from mw. I'm surprised there aren't more stories of birthing tourism out there ....

Ah jkklpu - QM by any chance?? Because that was exactly my fab experience.. and I naively thought it would be the same for my friends who gave birth at other hospitals. But no.

And my friends who gave birth in Ediburgh, also a bit rubbish. It so much depends as well on who your pn midwife is. I had two - one was amazing and the other a bit rubbish. My friend on the other side of the city was told everything was going great la la la...until her dd was in hospital suffering from dehydration, her confidence was shot and she stopped bf. She did get an apology for that though. I don't know if the mw got more training.

It shouldn't be about where you live. We should all be entitled to the same support.

Sorry, this is ranty though. The advert is most definitely a Good Thing and the legislation is great.

hairtwiddler - that Australian advert is also great...

Bookthief - yes, QM. Have obviously been lucky with their great care. But have heard good stories about the Royal, too. Just hope the new facilities at the Southern, whenever they get around to building them, reproduce the best around now rather than the worst.

great advert but again passing the buck onto mothers to start, and keep, BFing. One thing I've picked up on only from MN, is that women are failed by HCPs (prob not entirely their fault, lack of funding etc)

the royal has really improved since i had dd, i believe. thank god, cos it was shite then.

it was the QM after-care i got from comm midwives and they were cows, absolutely dreadful. but rosemary and linda at the bfing unit there were fab imo.

i wouldn't trust statistics as i think (not sure) mums are counted as breastfeeding if they are still doing so on discharge by midwife around day 10! I would imagine there are loads give up around then but are still counted.