...... which is to put together a study pack for English and Media Studies teachers which gets GCSE students to analyse formula advertising and writing about breastfeeding, and produce promotional material for breastfeeding.
It'd be a whole unit of work including lots of different stimulus material on the subject. You could have a section of a chapter on the feeding stats, and risks of ff/benefits of bf from a midwifery textbook and from the Department of Health Infant Feeding Survey (information texts), something from BabyMilkAction (polemic), the Diane Weissem(something) essay on guilt (argument), some posts from mumsnet in which women talk about their personal experiences and feeling about feeding (personal writing and anecdote), an range of formula adverts - including both print and other media (would include the new SMA advert aimed at dads), and one of those horribly discriminatory anti-breastfeeding articles from the Times AlphaMummy section that gets invariably appears during national Breastfeeding Awareness week (invective and propaganda).
Students could do a range of reading and writing tasks, including analysing the sort of language and imagery used in formula advertising, they could be asked to create a leaflet about breastfeeding specifically aimed at young mums, a speech to parliament arguing for the banning of formula advertising, they could create their own formula advert,
I bet you could get one of the bf charities to sponsor this!
What do you think - do I get a slap on the back for having thought of something so clever before lunch.
Or is someone going to piss on my barbecue by telling me this has already been done by someone else.