Went to antenatal session on breast feeding today where this phrase was repeated several times as a kind of guidance as to whether or not you've got positioning nad latch right. BUT I breast fed ds for six months and would not agree that at all times it was 100% comfortable and pleasurable yet I'm sure the latch was correct and I had no problems with damaged nipples etc
There was also no mention that let down can sometimes feel painful or strange until I mentioned this. I thought other mums might be convinced their latch was wrong when it was really just let down they could feel.
The figure 100% seemed unrealistic to me and worried me that women might feel they couldn't get breast feeding right if it didn't feel 100% wonderful.
What do you reckon?