I am pretty confused as to why this is happening. Sometimes I have a feed that is not painful. A bit uncomfortable but not sore. Then the next time I try to do the exact same thing and it hurts. Obviously I must be getting the latch right sometimes and not others but I can't see what the difference in what I am doing is. I try to take him off and reattach him but I can only do this a few times as after the first five minutes he just won't go back on at all.