The ante-natal group I went to was an eye opener, because I got to mix with a very wide variety of mums of different ages and backgrounds.
I would honestly say that issues like breastfeeding are pretty much split along cultural lines. There were a lot of mums-to-be who said similar things to Jordan - along the lines of "Ewww, the thought of a baby sucking my breasts. My boyfriend thinks they are just for him." Many of the grandmothers were giving advice along the lines of "get him on a bottle as soon as you can, so he will sleep through the night".
That's why the pro-breastfeeding publicity campaign is so important. This presents a positive image of mothers using their breasts for the purpose nature intended. It informs them and helps them to at least see the other point of view. At least with a balance of viewpoints they can make their own informed choice, whatever that may be.
I find it really sad that SMA have found a mouthpiece in Jordan. Bizarre it may be, but wasn't she voted "Mother of the Year" in some poll? Role models are nominated by the people who want to copy them, not decided by themselves. I think Jordan should have been more careful, and I certainly don't think she is as thick as anyone might think. Her carefully orchestrated 'career' is at least testament to that.
Actually I think this is a calculated attempt on her part to say to the wider public of men "Don't worry, my breasts are still a sexual thing, despite having children". And be damned how much this sets back the huge amount of work done in the NHS to give people the facts, not to mention the millions of pounds spent promoting breastfeeding.
For this reason I think it is more a feminist issue than a breastfeeding one. It is about fighting the empty-headed sexualisation of everything female, and trying to minimise the damage done by soft-porn stars who are now assuming the place of role models for our daughters.