Ilana - a little while ago someone on mumsnet gave some peculiarly unhelpful suggestions to a mother having problems with her breastfeeding, and announced that she could give this advice because she was a 'breastfeeding counsellor'.
I challenged her, much to her chagrin.
It turned out that she had done a 2 day course in lactation...a perfectly respectable UNICEF course but absolutely not the equivalent of being a 'breastfeeding counsellor' whatever she thought she could call herself.
Answering calls from breastfeeding mothers - which can mean mothers at any stage of breastfeeding, from pre-pregnancy, pregnancy, immediately after birth, right the way through to feeding beyond the toddler stage - is very skilled work and it needs a lot of knowledge as well as a capacity to listen, and a high degree of self-insight too. You also need to know your boundaries and where you cannot help (apart from supporting and listening).
I have real issues with people commandeering the title 'breastfeeding counsellor' and either working from a position of 'not knowing what they don't know', or working where there is no 'quality control' in what they do or say. I am proud that NCT (and the other vol. orgs) ensures we have procedures for this - I would be delighted if mothers who feel we have fallen short take the plunge and complain (and they shd complain about midwives and health visitors, too, of course).
I think lots and lots of people can help and support breastfeeding - you don't always need to go through a lengthy training course to do it. But when people have problems, you need more than this, and you need people whose skills come up to the job.