from www.waba.org.my/wbw/wbw94/folder94.htm
Studies in Guatemala showed a rapidly declining breastfeeding rate. Without control over the use, promotion and marketing of breastmilk substitues, parents and health workers were exposed to advertising campaigns that undermined the effectiveness of any breastfeeding promotion.
In 1982, the Guatemalan National Commission for the Promotion of Breastfeeding (CONAPLAM) and the Health Ministry's legal department developed a proposal for a Law for the Marketing of Breastmilk Subsitutes, based on the International Code. The Law was adopted in 1983 and enforced in 1986. Guatemala became the first Latin American country to regulate the promotion of breastmilk substitutes and other supplementary foods for infants. A full-time professional in the Ministry of Health was given responsibility for enforcing the Law.
Together with other measures to protect, promote and support breastfeeding, the Law had led to a near doubling of the breastfeeding rate in urban areas.
Many other countries have also taken steps to put the provisions of the Code into practice. In particular, Brazil, Burkina Faso, Mexico, India, Kenya, Nepal, Nigeria, Peru and the Philippines have introduced the
whole Code as national legislation.