Has anyone heard the new Boots ad on the radio for nipple cream?

[suzi2]

Basically, it's a woman trying to breastfeed and thinking to herself "my nipple hurts" so tries the other side and it's sore too. Then makes a joke that she wishes she had a third nipple. Boots voice then says that Boots have put 150 year experience in developing their nipple cream for soothing sore, cracked nipples. And then the 'slogan' of "solving everyday problems" or something like that.

I'm a bit about it. I just feel that it's reinforcing the common misconceptions that breastfeeding hurts and causes sore, cracked nipples. And that can be fixed by a magic cream. Whilst I know many women do get sore, it isn't that way for everyone.

Anyway, I want to write to them but I'm not sure which dept I should write to... anyone else planning a letter?

the cartoon ad is here

lol, that's actually kinda funny.

This is what Rosie Dodds from the NCt has written

I suggest that this advertisement is contrary to articles including 6.1,
7.1 20.1, 28.1, 28.2, 50.2, 50.3 and 50.4 of the ASA Code.
It is misinformation and a cynical exploitation of women who have
difficulty starting to breastfeed in a bottle feeding culture.
The advertisement does not mention that incorrect positioning and
attachment of the baby at the breast is by far the most common cause of
sore nipples, and that this can be corrected or prevented by improving
attachment. As a breastfeeding counsellor, I would consider this
'essential treatment' under 50.3. Suggesting that a cream is the answer
discourages the appropriate remedy.
It is highly unlikely that the manufacturer has evidence that the cream
works, either in preventing or treating sore nipples. (50.4)
Without correcting the baby's position and attachment, the sore nipples
will continue. Creams or ointments will not solve the problem, but this
sort of advertisement stands in the way of mothers who are trying to
find information to resolve the problem. In fact it is contrary to 50.2
in that it encourages 'consumers to diagnose' and implies that the
'expert moisturising nipple cream' will be a 'solution'.

Thrush on the skin may also - more rarely - cause sore nipples, and the
cream will not treat this, but may make it worse by keeping the area
moist.

Right, new baby born on Monday, she is beautiful and feeding like a dream Thank God. Thanks to wonderful midwife and BF counsellor, not a sore nipple in sight.... still.. its early days , Rosie Dodds is talking alot of sense, while this advert might make you smile, it would perhaps have the opposite effect on women who are experiencing very sore nipples, and as we know, thats not fun. The cream may help temporarily, but as Rosie says, will not solve the problem.
Anyway, Ive more things to be doing now, thanks to beautiful baby daughter....
Hope Boots get their commupence... can't beat Lanisloh anyway!!