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Infant feeding

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Original poster

How about nighttime public information-type progs about bfeeding?

25 replies

hunkermunker · 05/04/2007 10:51

Made by Tiktok and Mears, preferably.

I was trying to think of a way to get bfing info to the masses in a way that would mean that women doing night feeds could watch it and be encouraged, or it could be recorded, or a DVD of the whole series could be given to women antenatally or something?

OP posts:
fishie · 05/04/2007 10:54

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Original poster
hunkermunker · 05/04/2007 10:56

I thought if it was on TV, more people would watch it - people who were ttc, people who were supporting a woman in their family who'd just had a baby, maybe? But a DVD as well for women who are pg.

OP posts:
MrsBadger · 05/04/2007 10:58

or even just TV adverts rather than whole programmes?
appreciate this would mostly raise consciousness rather than give help and advice though

Elasticwoman · 05/04/2007 10:58

It would be better if more bf were done in public places. In Tesco's cafe the other day I saw a notice saying they would heat baby bottles/food, but no You May Breastfeed Here notices. Not that they should be necessary.

I sometimes think bf is a well kept secret.

fishie · 05/04/2007 11:04

yes a nice little snippet series of 5 min progs on mainstream tv could be really nice. and maybe a longer proper series on one of those wretched baby channels i was glued to during preg.

MrsBadger · 05/04/2007 11:08

oh yes, 5min snippets like the arty ones you sometimes get on C4

and those wretched interactive flatscreen TVs in Tesco etc could show them too

Original poster
hunkermunker · 05/04/2007 11:15

Elasticwoman, yes, that too. But this as well, not instead of public bfeeding.

OP posts:
Elasticwoman · 05/04/2007 13:30

It might help if C4 stopped advertising formula - against the spirit of the WHO code if not the letter of the law. I wrote to Tessa Jowell about it when she was a health minister back in the 90s and she refused to understand my point so I gave up.

BizzyDint · 05/04/2007 13:39

a series on one of those home and health channels that all pregnant women watch. following women learning to breastfeed etc. they have a few seies about bringing baby home, but the breastfeeding is only shown for a few moments, not shown to be the biggest thing the mum's doing, the thing that takes up most of her time.

Original poster
hunkermunker · 05/04/2007 13:40

Yes, on Discovery Health too - but on the BBC in the middle of the night - part of Learning Zone or whatever it's called - to make it more mainstream.

OP posts:
BizzyDint · 05/04/2007 13:45

yes, i think it's a great idea hunker.

but i do think some decent programming on the home and health channels would be good too. every pregnant woman i've met sat and watched all those series..student midwives, maternity ward, mum+one, three births nine babies, bringing baby home, pregnant women love it. add in a series focussing on women breastfeeding, following them from antenatal to baby being 6 months and more...featuring tiktok giving fab support/advice etc...and you're sorted.

Original poster
hunkermunker · 05/04/2007 13:47

It would need to be somebody who was utterly current and fab at getting their point across (so Tiktok and Mears ) - not some mad bint HV who talks about bathing your nipples in salt water before each feed or some maddism.

OP posts:
BizzyDint · 05/04/2007 13:48

i wonder how the learning zone idea would be in reality. i'm thinking it might be a it mechanical, a bit sciencey. not necessarily a bad thing.. but new mums like to see other new mums they feel they can realet to. i dunno, just thinking how it would be.

Original poster
hunkermunker · 05/04/2007 13:54

I agree, it might be a bit clunky and sciency, but not done properly it wouldn't.

OP posts:
BizzyDint · 05/04/2007 13:55

don't you work for the bbc?

Original poster
hunkermunker · 05/04/2007 13:56

Not any more Used to though.

OP posts:
BizzyDint · 05/04/2007 13:56

ah.

IlanaK · 05/04/2007 14:13

If you all feel strongly about the advertsiing of formula on tv (and elsewhere) then please visit this website: Join the Breastfeeding Coalition

AS the the tv snippets, the DoH is planning an ad campaign (of the public annoucement types) soon.

glassslipper · 05/04/2007 15:04

ntl have a programme about breastfeeding on their ondemand programmes. i watched it the other day in the night.

3easterbunniesandnomore · 05/04/2007 15:26

Ilana thanks for the link

Original poster
hunkermunker · 05/04/2007 15:29

Ooh, do they, GS? I don't have NTL - what was the prog called, can you remember?

Ilanak, have signed the BM - amazing document and very happy to support it. Will email it to my MP, I think.

OP posts:
glassslipper · 05/04/2007 16:16

erm. right. DD is watching lazytown at the moment so i cant check but from memory, you go to 'ondemand' and then it is in a section which looks really dull. lol.

i will check in a bit and let you know.

glassslipper · 05/04/2007 16:21

It was - ntl ondemand > 6. more tv > 5. the baby channel > 2. 'breastfeeding'

It was ok actually, although i have to confess i fell asleep part way through

Original poster
hunkermunker · 05/04/2007 16:42

Cool - will see if I can find someone with NTL and watch it Thank you!

OP posts:
Elasticwoman · 05/04/2007 19:11

I signed the bf manifesto and wrote to my MP. Have yet to receive a reply from MP. Has any one else?

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