Problem is, some of these sad and sometimes tragic narratives do not differentiate between terrible/negligent maternity care and support for breastfeeding. There is absolutely no justification for otherwise healthy, normal babies becoming ill because of inadequate feeding - inadequate feeding is easily spottable before it becomes a problem - careful observation of breastfeeding, teaching the mother to recognise when things are not right, observation of physical signs and weighing on day 3-4 mean that any issues can be fixed before a crisis hits.
Some of the desperate tales of babies being ill or even dying have massive clinical holes in the narrative, and I am always uncomfortable when people's individual tragedies are used to promote an agenda. It's very difficult to question without sounding heartless , but the truth is we need clear stories that cohere and make sense so we can know exactly what went wrong.
" In addition, it's putting out the important message that a fairly significant minority of mums have delayed onset of lactation (esp 1st time mums) - they may be able to get to EBF later on, but just a critical few days later than other mums - and the baby would otherwise die in that time or be critically harmed if we didn't formula feed."
This is indeed a clinical situation where a baby may well need supplementing, temporarily - I don't like reading here and elsewhere of mothers in similar situations being told by other mothers they should just persevere with bf or eat oats (FFS) or ignore the midwives and all will be well. Clinical issues should not be resolved on internet talkboards or facebook groups.
Risk is, of course, that in some places, HCPs may genuinely not have a clue about how to preserve BF through a crisis, and the mother ends up FF when she did not want to. Unnecessary supplementation with formula does happen, too - when the baby really did not benefit from the formula, 'cos it wasn't a crisis in the first place.
I don't think any of this is the fault of breastfeeding support per se. It is the fault of poor training, lack of confidence and understanding of infant feeding needs and in particular how bf works.