I am trying to begin the process of phasing out breastfeeding and DD is now having 3, sometimes 4, feeds a day. I want to reduce this to 2, (breakfast and bedtime), and then cut back to just bedtime feeds and am hoping to wean her off the breast entirely within the next few weeks. I have tried replacing daytime feeds with formula in a cup and she looks disgusted. However, I made the mistake of offering her a small amount of Cravendale cow's milk at the beginning of this week, (it was on offer in Sainsburys and I thought I would try it, having heard good things) and she couldn't get enough of it! Now whenever she sees the fridge open and the white bottle emerge, she is feverish with excitement! So what should I do? How strict is the 'don't give cow's milk as a drink before they are one' advice? It would certainly make life easier if I could let her have cow's milk in place of BFs over the coming weeks but I don't want to do the wrong thing. Also, will we be doomed to buying expensive superior milk now?! Evidently DD has refined tastes...