Aldi 'nursing pillow' yet shown with a bottle

[RolyPolierThanThou]

www.aldi.co.uk/en/specialbuys/thur-17-sep/product-detail/ps/p/nursing-pillow/

I'm definitely in the market for one of these but was a bit to notice the modeled use was with a bottle. It actually makes the product look a bit pointless. You don't really need one for bottle feeding but these pillows are so, so useful for breastfeeding (I know because while I ebf dc, I used bottles to mix feed dc2 from about 8m. I needed no support pillow for bottle feeding because you can just move the bottle lower without stooping, unlike your own, attached nipples.

Would it have hurt them to have modelled this as per its intended use or is breastfeeding still something to be squeamish over?

Agree, it defeats whole purpose of needing such a pillow in the first place. It would have been very simple for the model to pretend-breastfeed for the photo. You're right, they probably thought it would be too controversial to show actual breastfeeding, heaven forbid

From a marketing point of view- maybe they are trying to sell to the bottle feeding mums too, probably first time ones who thing they need everything. As most breastfeeding mums will have figured out/been recommended to buy one if needed.
By the time they realise they dont need its too late to return it.
But probably they just didn't want the hassle of finding a breastfeeding mum and cooperative baby.

But they don't need an actual breastfeeding mum feeding her baby. All they need is a model, with a baby positioned in such a way that it looks like it could be breastfeeding.
After all, if you take a picture of a breastfeeding mum at the right angle, all you can see is the back of the baby's head, you can't see whether the baby's feeding or not. Surely that's easily to simulate in a still photo?

And I agree it's a shame that a product labelled as a nursing pillow shows a bottlefeeding infant.

Bottle feeding doesn't defeat the purpose of needing a nursing pillow in the slightest. I found nursing cushions absolutely invaluable for bottle feeding mine, they're fantastic after a section.