Leaking is a real nuisance, but yes, there are ways to reduce its impact.
And sorry, Lizzer, wearing breast shells can make it worse. Hope this suggestion didn't come from a bfc : (
Breast shells are designed to evert inverted nipples (though a trial of them compared to other methods, including doing nothing, showed they were no more likely than anything else to help with bf). The physics of it are beyond me, but they work by sort of sucking the nipples out...and that actually creates leaking, which is why they are designed so they catch milk. It just doesn't make sense to use them to cope with leaking either during or between feeds.
You can stop leaking by pressing the heel of the hand against the nipple - this doesn't work 100 per cent, but it does help. You have to hold the baby in the cradle hold, so you have a hand free to 'stop up' the unused breast. Between feeds, there's not a lot you can do except try to cope with the flow. Breast pads are not absorbent enough for severe leaking. Mothers sometimes use sanitary pads, or in one case I knew about, disposable newborn size nappies. Obviously that is a big big nuisance, and how the heck you'd play badminton with a nappy stuck down your bra I don't know...: (
There are real diffs in countries with similar cultural environments with regard to feeding. For instance, in Norway they have almost universal bf for several months. And yes, in Australia, there is more bf than here.
One reason for the difference is how strong the hold of formula milk was, before the (partial) return to bf. In Norway, for instance, they never really got into formula. There are some interesting stats I have which show that they never ever got to a stage when fewer than about 95 per cent of newborns were bf. I don't know about Australian stats but I suspect they'd show something similar - that is, that formula feeding never quite became the normal choice at the beginning.
The US has a rate a something like ours, but a bit lower. The US embraced formula earlier than anywhere else, and the commercial formulas took over where doctors left off.
Before the commercial formulas, mothers would go to their doctors for them to 'prescribe' a particular mix of ingredients (the 'formula'). When the manufacturers took over, they already had a huge market of mothers, and the convenience of something you could buy in a shop was very attractive - it was compared to the inconvenience of getting your doctor to decide the formula, not compared to bf, which was a minority activity there long before it was here.
Then of course in the US, compared to say, postwar Europe, there was far more advertising, families had more money, and the whole retail distribution network was more advanced.
So, it's a complex thing, this feeding business!