Has anyone else seen the latest advertising for Aptamil follow-on formula? I think it's very clever. The tenet of the piece is that mums will eventually give formula at some stage. The text is written above a tin of Aptamil and starts with 'If or when'...you give formula' (can't recall the exact text after the start). The words 'If or' are side-by-side, in a squashed font and the word 'when' is underneath them in an ordinary font; the rest of the text is below that, justified with the tin.
The first effect is that, at a glance, you don't take in the words 'If or' - you just see 'when'. The words 'If or' and 'when' are spaced to form the shape of a teat, while the remainder of the text, with the tin below, is positioned to look like a half-full baby bottle. Clever or wot? I wish breastfeeding had someone as clever as that to do its marketing! (Hope you get the gist of my description - I've seen the ads by Sainsburys if you want to view a RL one.)
I truly hope this doesn't turn into a stooshie, as I've both ff and bf, but I've been mulling this over for a while and really wanted to say something!