Routine is possible, and has lots of benefits, but not necessarily with a veyr young newborn. In the first days and weeks demand feeding is IMO the better way to go, and, as you get to know your baby and how you feel about the structure of your days together, then you start easing in any routines that you feel would be helpful.
Remember that demand feeding doesn't mean that you must feed the baby every time it squeaks - the child's cry may be letting you know that it is hungry, has a pooey nappy, or wind, or wants a cuddle, or even is tired and wants to sleep.
Certainly read Gina Ford, but balance her out by reading other books too, like Tracy Hogg (Baby Whisperer) and Deborah something (Three in a Bed). Above all, don't let Gina and Deborah scare you. Their books are veyr informative, and have lots of useful advice, but they both present their way of doing things as the only way, and imply that you or your child will be damaged if you don't do things exactly as they say. That's not the case. I have found the three books I mentioned very helpful, but I always cherry-pick what works for me or what appeals to me from their methods.
The best thing I think you can do before the birht to help yourself witht he feeding would be to attend some breastfeeding workshops. Try asking your Health Visitor (you many not have heard of her before, but once your child is a couple of weeks old, you will be seeing quite a lot of her) about them, or contact the NCT or the hospital where you are booked to give birth.