Larger scoop size in Forward milk

[celandine]

I've just started ds 7 months on Forward milk (Aptimil) and I've noticed that the scoop is larger than for the previous milk. Other than the fact this means it goes down faster so you have to buy more of it, I wonder if there is any reason they make the scoop larger. Does anyone know?

Perhaps the nutrients aren't as concentrated in the forward milks as they are in baby milks ?

The baby milks all have different sized scoops which is a potential hazard if you use the wrong scoop. No need for follow on milk at all - it is a marketing con. Usual formula milk or breastmilk is all that is required.

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But it is cheaper than normal formula!

I thought that you had to have extra iron because babies' iron stores run out at 6 months...

Also, it IS cheaper to buy forward milk, but the extra scoop size means it seems to be going down faster so I reckon the price evens out. I don't see what benefit the manufacturers reap from this so I don't see how it's a con, but as breastfeeding mums don't suddenly get more iron in their supplies at 6 months i guess it's not essential to have Follow-on milk.

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It is a marketing con because milk companies are not allowed to adverstise breastmilk substitutes. However, in a survey recently, parents thought that they had advertised them because they said they had seen them on the TV and in magazines. They are using follow-on milks to be able to advertise their companies as they are not classed as breast milk substitutes.
The information leaflet on formula milks that our hospital produces, in conjunction with the dieticians, also states that follow-on milks are unnecessary. There is more than enough iron in formula. Although there is less iron in breastmilk it is in a form that is more readily absorbed.
Apparently they do make good icecream though

Thanks to all, I might well stick to his previous formula then, especially as it's cheaper than the follow-on at clinic anyway. I had no idea about this milk company advertising thing...and as proud independent thinker I shall refuse to be taken in

It's also a marketing con because they don't want you to switch to ordinary milk....they want you to keep your baby on formula for as long as possible, long after your baby would be actually ok on ordinary milk. That's why you see plenty of older babies and toddlers on the ads.