C&Ped from the site :)
What is the Big Latch On?
A Big Latch On is a lot of fun! Groups of breastfeeding women come together at registered locations around the world, at a set time they all latch on their child for one minute while being counted by witnesses. The numbers are added up and see if we beat previous Big Latch On records or maybe even the world record!
What are the aims of the Big Latch On?
Support for communities to identify and grow opportunities to provide ongoing breastfeeding support and promotion.
Raise awareness of breastfeeding support and knowledge available in communities.
Help communities positively support breastfeeding in public places.
Make breastfeeding a normal part of the day-to-day life at a local community level.
Increase support for women who breastfeed - women are supported by there partners, family and the breastfeeding knowledge that is embedded in their communities.
Communities have the resources to and / or advocate for coordinated appropriate and accessible breastfeeding support services.
What is the record for simultaneous breastfeeding?
The first record for one location was from Berkeley, CA USA in 2002 where 1,130 mothers breastfed simultaneously. The international record for one location is 3,738 mothers held by the Philippines in 2006. Buoyed by their success, the Philippines have partnered every year since with other countries and in October 2010 recorded 9,826 nursing mothers in 325 sites in 16 countries.