Ouch.
DS is 11 days old. After a very rocky start we have feeding established and he is eating well and often.
I thought we had a good latch sorted but over the last couple of days his latch has become v pinchy and I can see he often only has a small amount of areola and is effectively nipple feeding. His upper and lower lips tend not to be flanged out (tbh this was often the case but it never hurt before).
I try to unattach and reattach him when it is sore to improve the latch but am wary of doing this too often as he is clearly becoming frustrated.
I think the issue is he is not offering me a wide enough mouth