The tyranny seems to be absent in my neck of the woods too.
I was given a booklet + dvd about breastfeeding amongst a whole pile of other leaflets about pregnancy and parenthood.
During one antenatal appointment a midwife went down through a checklist of benefits of breastfeeding. There was no pressure to do it, it was clearly a list they went through with everyone.
I think at one point I was asked if I'd thought about how I wanted to feed my baby. I answered that I wanted to breastfeed and I was given a little information and advised to have a look at the biological nurturing website. (Maybe if I'd answered bottle feeding I'd have become subject to the Tyranny? but I doubt it because of below)
There was an antenatal feeding class. At the beginning we were asked if we'd decided how we'd like to feed our babies. One said formula, several said they'd try breastfeeding but switch if it didn't suit them so they wanted to know about both, others (inc me) said breastfeeding. The class covered both feeding methods with no judgement (the bf counsellor did say that she had personally done both with her own children), just gave us the information about how to feed and what support was available in hospital and later in the community.
I think a lot of the pressure comes from ourselves to be honest. I know that being able to breastfeed is important to me because I really don't want the faff of bottles, sterilising, heating, cooling etc because I want baby to have any health benefits that bfing might provide.
Plus I hate how the formula companies undermine women's confidence to feed their babies normally just so they can cash in and would resent every penny I'd have to spend on substitute milks
No idea why the DM are so anti-breastfeeding, I guess they reckon it sells papers, perhaps to a generation of women who were convinced they didn't have enough/good enough milk because their babies didn't thrive on the schedules recommended in those days and their supply got messed up, and now want to feel better about what they missed out on?
To be fair its not just breastfeeding, they are also obsessed with stuff that could possibly cause cancer.