Hi, this is my second attempt at BF (first time ended badly). DS was born yesterday and seems to be a fab feeder. He has been latching on, doing plenty of "right noises" and has been feeding for approx 15-20 minutes on each boob. When he latches on, it takes a few attempts because his hands are forever in his mouth, and it takes a while for him to open wide enough, but I only let him continue if his mouth is wide open (lips out) and covering my areola. When he comes off, my nipples sometimes look a bit like a squashed straw, and so I wonder if our positioning is off. My nipples are getting more and more sore with each feed, but I wonder if that is normal for this stage? I am starting to wonder how much worse I will be able to bear. I know this is a difficult one to answer without seeing what's going on, and I am going to contact someone tomorrow so I can get a feed observed, but I am really worried about getting through the night as the last feed was so painful everytime he squeezed. If I can expect this until I build up some "stamina" then I won't be worrying so much that I am doing something wrong. Thanks so much for reading. (p.s. I am using Lansinoh after each feed, and he is a very active feeder - i.e. virtually non-stop suck cycles through the feed).