You could try toughening up your nipples a few weeks before your EDD, use an electric pump to try and get used to the sensation. I found the first week baby's mouth wasn't quite big enough for a comfortable latch, and that first clamp can be a real shock!
Things that helped me: Make sure you're comfortable when you start. Have a feeding chair or special corner of the sofa or bed and only use this place to feed in the beginning. It sounds silly, but having got properly comfortable with drink to hand and all the cushions arranged "just so" seemed to make a huge difference to me. The more relaxed you are, the easier you'll cope with that fumbling first few feeds. It also means you're comfortable and don't want to get up so you're more likely to feel inclined to keep trying if baby doesn't latch first time... 
Rub some of the milk on your nipples. I had trays full of nipple creams, but after feeding DC1 for a few months I never used them. Your milk is better at it!
Make sure as much of your breast goes in baby's mouth as possible. Even if you end up unlatching and strting again a few times, don't let baby suck on just the nipple as this will end up with you getting sore - trust me on this!
If you have cracked nipples, or get really sore, express the milk and feed from bottles. Do express though, even if you decide to go to FF, as full breasts are really painful! If you are stopping suddenly you'll want to express just enough to stop the tight feeling, until you stop producing milk. Your body adjusts to demand, but there is a lag!
Buy a cabbage with large outer leaves and store it in the fridge. Breast pads and cold flannels are all useful, but trust me, when your milk comes in you won't care that you're walking around with a grocer's shop in your bra, nothing beats a cabbage leaf for soothing engorged breasts! Savoy is best for some reason, I already have mine chilling!
Finally, don't beat yourself up if you find you want to switch to FF. I'm a BF advocate, I still think it's a good idea for everyone to at least try but in the end what matters is that you and your baby are both happy. If you find yourself FF in afew weeks or months after the baby's born, you haven't "failed" I'd rather see a contented Mum and baby bottle feeding than an overtired, over-stressed BF Mum who resents being a milk-bar for a baby that's not latching properly and not getting enough food.
I hope this isn't too long! I only meant to give a few pointers and it turned into a lecture 