For me Friends would be the shining beacon - both when Carol had Ben, and when Rachel had Emma. They made it funny and took the piss a bit (like when Ross had to drink the breastmilk) but IMO it was so NORMAL within the episodes that it showed BFing as normal? If that makes sense.
Also I don't know what the general view of Family Guy is on MN, I love it, and even though most 'controversial' issues are done in a shocking way, I liked the times they've mentioned BFing - there is an episode where Lois tries to wean Stewie, already 1 yo by then.
So, any other positive examples? Thought it'd be nice to share as usually I only see complaints about programmes that handle it badly.
:)