Look, believe me, I have a sense of humour, and the pic does look funny - her using the phone and reading 'n all.....but I have just been speaking to a mother of very, very prem twins in SCBU who has two other toddlers at home. She is 'double pumping' and wanted to know how to do it longer-term as the SCBU want their gear back. I have recommended something like this to her, and I think it will really help her.
So, imagining who could use it is not that hard!
I do agree it looks a bit bizaar, though