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Infant feeding

Get advice and support with infant feeding from other users here.

Mothercare sticking two fingers up to breastfeeding mums!

42 replies

fiveisanawfullybignumber · 25/09/2010 18:05

They are shutting the feeding and changing facilities in my local Mothercare shop, so they can bring in 'new and exciting changes including ELC.'
Basically closing down the ELC shop across the precinct and shoving stock into the area that was so vital for mums & babies.
My DD nearly 5m has severe gastric reflux and many a feed involved her screaming, arching back and latching on and off.
I loved the fact that I could go and BF in a quiet room away from prying eyes in the food court etc. I can honestly say I've never been alone in there either, always another BF mum to chat to so well used. New mums love the privacy whilst getting to grips with BF too.
Mothercare used to be concerned about these things, obviously now it's all about profit per sq foot!
I have tried a few emails to head office, but have had standard non comital replies, basically been fobbed off. I'm not even asking that they keep the toilets and change rooms, just have a quiet area for BF mums like myself, who incedentaly used to spen a fair bit every time I went in.
Spoke to the manager today, room finally shut now, she said they would NOT be providing an area, and all feeding facilities will be phased out of all high st stores, head office aren't bothered by us lowly mums complaining. I politely told her that in principle I would never purchase another item from mothercare as been as their website says the exact opposite of what they are actually doing.
'We are very conscious of the needs of mothers when shopping with babies and toddlers. We provide special rooms in as many stores as possible for mothers to feed their babies in comfort and privacy. Our staff will always offer somewhere for you to breastfeed or bottle feed, whether in the Mummy's Room, an empty fitting room, or elsewhere within a Mothercare store.'
help.mothercare.com/help/stores/breastfeeding

OP posts:
mellifluouscauliflower · 26/09/2010 20:09

Early Learning Centre is rubbish too. The toys look nice enough but every (expensive)toy I have from them ends up broken or defective in some way shortly after purchase.

MrsHumphz · 27/09/2010 08:34

I know it's not much use if you live out of London, but if you're ever in need - go to the Mamas and Papas store on Regent Street. Has amazing facilities for feeding baby - all individual rooms with feeding chair, comfy chair for dh, change mats etc etc.

fiveisanawfullybignumber · 27/09/2010 09:43

Sounds fantastic MrsHumphz, bit of a long journey for me. will certainly remember it if we are on a day out.

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Flighttattendant · 27/09/2010 09:54

Mothercare are generally awful about nearly everything...I avoid it anyway most of the time...occasionally have a look when it's the sale.

You sometimes get a really nice staff member willing to stand up against the machine, and sort out your refund or whatever but mainly it's profit driven and HUGELY overpriced.

I hate them.

Flighttattendant · 27/09/2010 09:55

yes ELC also a bunch of sharks.

GetOrfMoiLand · 27/09/2010 10:00

I nevr used Mothercare after a shop assistant laughed at me and said 'there is no way you are a 38DD' when I was buying a nursing bra.

Bitch. May she suffer with piles.

I still sneer at Mothercare 15 years later Blush

BUT...in response to the OP, they are not a charitable concern. Despite the name 'Mothercare', they don't, really. If they have X square foot which they can convert from a non-profitable feeding area to floor space selling stuff, well, in these straightened times I think that makes sense.

I hate feeding areas, they are normally smelly (or they were back in the day). Just go to a cafe and feed your baby there.

Francagoestohollywood · 27/09/2010 10:03

Mothercare is rubbish and the staff is never able to advise on anything.

AmazingBouncingFerret · 27/09/2010 10:13

ELC arnt crap, we're the innocent party in all this! Sad
Year left on the lease of my store am wondering whether to just jack it all in and stop working or start looking for new job now.

IsItMeOr · 27/09/2010 10:18

ELC certainly aren't what they used to be ABC, I'm afraid.

They've gone heavily into branded toys with no real learning value, not to mention the everything made in a pink version debacle.

Sorry about your job though.

Flighttattendant · 27/09/2010 10:28

ABF - sorry about your job, too. I don't mean everything toey do or sell is awful, but I do find their stuff is really dear, even with the discounts you get in the bounty pack or whatever - it's all rounded up to a price such as '£20' or '£25' when other places will sell similar for maybe £17, £15...I find it comes across as very much profit driven. Sorry Sad

The staff are always friendly though as opposed to Motherdoesn'tcare.

AmazingBouncingFerret · 27/09/2010 10:29

Slowly phasing that godawful pink out though, so that's a good thing.
Have you seen the new Christmas catalogue?
Ive never seen it so thick (ive been with ELC almost ten years) we now have over 10 different play kitchens to choose from! It's crazy. Looks just like the argos catalogue.

IsItMeOr · 27/09/2010 10:33

ABC that's great news on the pink.

Not sure I've seen the Christmas catalogue yet, but that doesn't surprise me. I remember when I was first aware of them being around, and they just seemed to be more like going into a really lovely nursery school, kids able to try things out in a store with plenty of floor space for that to happen, and the toys being cleverly designed to support good quality learning through play.

Those toys are still there, I think, but you really have to know what you're looking for.

Our local mothercare is horrendous, but I have used the feeding room when DS was little. It wasn't well used tbh, as I only saw the occasional nappy changer and DS fed for about an hour a time.

BalloonSlayer · 27/09/2010 10:44

What a shame mothercare are doing this.

If you are in a strange town with a small baby it always seemed to be the one place you could go to feed/change.

In our MC there are two floors and the feed/change area is on the upper sales floor.. I can imagine sales dropping hugely if they got rid of it, as you don't queue for the lifts just to have a browse do you?

camflower · 27/09/2010 13:31

my nearest branch is on two floors but guess what ... there's no lift!!

gaelicsheep · 28/09/2010 00:13

My Mothercare has a lovely nursing room with a water cooler and a nursing chair. I always make for there to feed DD if I can, and I usually (not always!) spend some money as well. I pray they don't shut that - it's on a retail park so hopefully not.

Someone mentioned Boots. The Boots on the same retail park advertises a "baby room" which in reality is a stinky, curtained off changing area in the lady's loo. A disgusting place to feed a baby, breast or bottle.

gaelicsheep · 28/09/2010 00:17

If most of Mothercare's customers are pre- or immediately post-baby (which I agree they probably are) they're not doing much to cater for them! I was trying to buy some new clothes for my DD recently and they had hardly anything in 0-3 months! They hadn't re-stocked by the following week either. They didn't even seem that bothered when I pointed out that they were alienating their key market.

fiveisanawfullybignumber · 28/09/2010 17:20

GetOrfMoiLand, I would love to confidently feed DD in a cafe, but with her reflux it's not that easy. She squeals, arches, grunts and generally makes a huge fuss at times.
ABF, sorry to hear about your job. If you have to go to the local Motherdoesn'tcare (great name for them Flight attendant) I would be looking elsewhere.

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