Cow & Gate advert banned for iron claims

[MumOfEmily]

Thought you might be interested to hear that an advert for Cow & Gate Complete Care Growing Up Milk has just been banned for misleading viewers about how much iron toddlers need to eat to prevent development problems.

You know the one with the 12L jug of cows milk? Even though cows milk is not a good source of iron and your toddler would hopefully be getting all the iron they need from other good sources of iron...

I'm very pleased about this as that ad really annoyed me! And I have a friend who gave up bf at 6 months partly because she was worried her ds wouldn't get enough iron unless he had follow-on milk...

ooh thank god for that, I HATE that advert!

Oh good - that advert has annoyed me for months.

People need to be made more aware that formula companies try and twist the facts rather than accepting what they say as gospel.

Yay!

Good. It's bloody annoying.

Any ideas where I'd find the details about the ban?

yay!

Good.

Good, I hate that advert. I am sick of being told that DD will get anaemia/rickets/ebola virus if I don't give her toddler milk

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I too was glad to see this. THis advert has annoyed me for ages. Every time it came on TV I'd say 'and of course toddler's live exclusively on milk so can't POSSIBLY get iron from any other source' And DP has always wondered about where they got this figure of 8 out of 10 toddlers don't get enough iron.

Press Association

Good. It was a bloody ridiculous advert

And tbh they shoudl be forced to release an advert apologising for being misleading

thank you ! it was a rubbish advert

but it's been on for months so i imagine some damage has been done already

great news - I won't have to scream at the telly every time I see it now.

Fantastic! I hate this stupid advert.

that is brilliant - its a pants advert!

Hooray. Common sense prevails.

BooBoo that would be good. It's been on for so long that I doubt most people will realise it had been banned, just that it had run its course.

Excellent. It was SO annoying.

phew great news - that ad made my eyes itch

Good. Even DD1 (6yo) worked out that it was bullshit.

hahaha, excellent

Good. That advert was really annoying. Agree though that some sort of advert/announcement stating that misleading claims were made would be good.

The damage is done though. It's been on tv for months and unless it's banning is on the national news people will just assume the ad came to the end of it's run. Bugs me that the Asa take so long to make decisions.