On last night's webchat with Nick Clegg, he said that
"The UK supports the World Health Organisation?s (WHO) International Code of Marketing of Breast Milk Substitutes"
So how come the UK has not fully adopted it?
Perhaps Nick and other members of the Government are not aware of this.
His response to a Q from Kveta was:
"Kveta, I?m delighted that you?ve received great support for breastfeeding in your local area. You and others have picked up on the importance of breastfeeding for mothers and babies both in the UK and particularly in developing countries. Evidence shows that Support to breastfeeding in developing countries would reduce infant deaths by more than 10%. UK development policy and programmes completely recognise the importance of immediate and exclusive breastfeeding for mothers. The UK supports the World Health Organisation?s (WHO) International Code of Marketing of Breast Milk Substitutes"
I said:
Nick
"The UK supports the World Health Organisation?s (WHO) International Code of Marketing of Breast Milk Substitutes."
That's great but are you aware that actually the UK has not fully implemented the Code. Follow on formula, which is marketed to babies from 6 months+, was invented by the marketing companies solely in order to advertise.
The UK needs to lead on this issue because in the USA formula is not only advertised but samples are handed out by paediatricians.
Formula companies continue to blatently disregard the code in developing countries.
Please see baby milk action for more info.
__
It looked like someone had briefed Nick that the UK supported the code but failed to mention that we don't fully implement it ourselves.
.
Nick Clegg is representing the UK at the millennium development goals summit.
One goal is to "Reduce by two thirds, between 1990 and 2015, the under-five mortality rate" - if only the WHO code was implemented everywhere in the world - that would have a significant impact, surely?