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Bereavement

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Angry at advertisers exploiting my grief

11 replies

angryandbereaved · 19/04/2026 20:32

I lost my sister just days ago. I’m sad, I’m angry at the world, I’m scared, I don’t know how I’m going to get through this. But at no point have I looked up any of this. I haven’t even mentioned the word therapy. Not through my searches, not via e-mails or texts with anyone. All I did was google the process for arranging a funeral.

Since this happened I get advert after advert on every social media platform for therapy apps, anxiety apps, journals and whatever else. I know it’s just my brain trying to focus on something other than pure sadness but I’m feeling so angry with advertisers exploiting grief. Funeral = someone is sad = plug all the applicable apps. Arghhhhhh the irony in trying to scroll through mindless reels to distract myself.

OP posts:
Isometimeswonder · 19/04/2026 20:46

I lost a sister but it was 15yrs ago so prior to all these app things.
I think I'd have felt the same @angryandbereaved.
You will have many emotional rollercoasters to navigate I'm afraid.
But anger is normal!
I'm sorry for your loss x

angryandbereaved · 23/04/2026 22:36

Isometimeswonder · 19/04/2026 20:46

I lost a sister but it was 15yrs ago so prior to all these app things.
I think I'd have felt the same @angryandbereaved.
You will have many emotional rollercoasters to navigate I'm afraid.
But anger is normal!
I'm sorry for your loss x

Thanks. You’re right about the rollercoasters- I’ve only just brought myself to go back on this thread 💐

OP posts:
Isometimeswonder · 24/04/2026 08:35

How are you feeling now @angryandbereaved ? X

CocoaTea · 24/04/2026 08:41

I am sorry for your loss 💐

angryandbereaved · 24/04/2026 11:24

Isometimeswonder · 24/04/2026 08:35

How are you feeling now @angryandbereaved ? X

Thanks for checking in. It’s so raw. I can’t go a few minutes without picturing it all.

OP posts:
Isometimeswonder · 24/04/2026 11:35

angryandbereaved · 24/04/2026 11:24

Thanks for checking in. It’s so raw. I can’t go a few minutes without picturing it all.

Do you want to tell us about your sister?
I don't mean how she dies, unless you want to, I mean something about her.

CocoaTea · 24/04/2026 11:52

I lost my sister in 2019. She died in her sleep. She had her whole life ahead of her.

It changed me irrevocably.

I am sharing this to encourage you to feel free to tell us about your sister. Sibling grief is in a weird space that is often overlooked.

I am here to listen if you do want to talk. And also to let you know that the rawness does get better, albeit very slowly. I do still have a huge whole in my heart but I have learnt to navigate my life around it.

💐

Isometimeswonder · 25/04/2026 10:36

CocoaTea · 24/04/2026 11:52

I lost my sister in 2019. She died in her sleep. She had her whole life ahead of her.

It changed me irrevocably.

I am sharing this to encourage you to feel free to tell us about your sister. Sibling grief is in a weird space that is often overlooked.

I am here to listen if you do want to talk. And also to let you know that the rawness does get better, albeit very slowly. I do still have a huge whole in my heart but I have learnt to navigate my life around it.

💐

Alll so true. My sister fought cancer for 6years. She was my friend and I miss her, although the raw pain faded there is still an ache for what could have been.

angryandbereaved · 26/04/2026 07:52

Thank you all. It was all so unexpected.
she was such a good person, lit up the room wherever she was. Loved music, art, fashion.

OP posts:
Tillow4ever · 26/04/2026 11:14

angryandbereaved · 26/04/2026 07:52

Thank you all. It was all so unexpected.
she was such a good person, lit up the room wherever she was. Loved music, art, fashion.

It sounds like she was a wonderful person. I’m really, really sorry for your loss.

The adverts are crass - I guess none of us expect something like this when we tick the box to allow personalised ads. I know I wouldn’t have! It’s wrong that they want to capitalise on someone’s grief. If you want to access therapy, you’re perfectly capable of searching for it, you don’t need adverts thrown in your face. I think I would actively avoid a company that would choose to advertise in this way, so it would have the opposite effect of what they wanted.

angryandbereaved · 26/04/2026 11:17

Tillow4ever · 26/04/2026 11:14

It sounds like she was a wonderful person. I’m really, really sorry for your loss.

The adverts are crass - I guess none of us expect something like this when we tick the box to allow personalised ads. I know I wouldn’t have! It’s wrong that they want to capitalise on someone’s grief. If you want to access therapy, you’re perfectly capable of searching for it, you don’t need adverts thrown in your face. I think I would actively avoid a company that would choose to advertise in this way, so it would have the opposite effect of what they wanted.

That’s how I feel. Therapy will be something I will do in due course. I don’t feel up to it yet with all the logistics going on in the moment. But I certainly won’t be going down the route of using those specific apps.

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