My brother died four years ago in October of non-Hodgkins lymphoma. He was 33 and had everything to live for. It's been tough but you gradually learn to live with the pain don't you.
Anyway, there I was today, in a happy little bubble of Olympics emotion, quietly doing my garden, kids peacefully playing, having just been offered some well-paid work after a few lean weeks and feeling generally pleased with life. Phone rings and it's a chugger from the Anthony Nolan trust thanking me for being on the register (I signed up after my brother died).
He then asked me why I'd decided to go on the register so I told him. He commiserated, then proceeded with his script - 'Did you know that X number of people will be diagnosed with a blood cancer this year?' 'Did you know that one mother has a 3 year-old with leukaemia and was told she had a X% chance of not living if they didn't find a donor?' blah blah blah.
I said to him, 'You're not talking about statistics, you're talking about human beings. My brother was one of them, a human being, not a statistic.' Stupid arse just carried on with his spiel.
I appreciate that charities need to raise money. I appreciate that direct tactics might work (although not convinced personally). But someone has actually told you that their brother has died of cancer, why would you continue to spout statistics and emotive information at them, rather than commiserating and putting the phone down? Bloody ruined my lovely day and now I have a huge headache.