Is wanting everything in shops just a phase or could I do anything to stop it? In every single shop we go into, my 2y10m daughter wants sweets/toys/cakes/dresses/shoes/comics etc and just goes on & on & ON about it!! I usually do my best bored-but-firm voice & say no, and just remove her from the shop if she gets into a full blown wobbly, have also tried taking her in specifically to buy something for her, but after she chose that wanted loads more. I always used to say no to everything but decided I was being a bit mean about 6 months ago and if it wasn't too close lunch or whatever agreed to the odd lolly - is this the problem? Help!!