Thank you for that very helpful advice. This is exactly what I wanted to know - and not just because it backs up my suspicions!
I had figured that either my prices were just that bit too high or that there was not currently enough evidence available of my abilities and personality, etc. etc.
There are several new testimonials due to appear in the next week and a feature on Sky news's website. I have lots of good references from my Barnardo's work and nanny placements but I wanted everything on the site to reflect the work of I Don't Like Crusts.
Every time I have talked about lowering my fees people who have started new businesses have said "don't do it!" and that they went through that feeling. I think, from the gist of it, one has to aim at a particular client base and pitch it accordingly without changing things to suit every type of income bracket. We'll see. Of the type of person I envisage working for, mostly people have said they would happily pay more for the service received!
As far as the several new enquiries here are concerned, I have gone way over my limit for freebie sessions. However, I do advertise on my sute, the fact that I am prepared to negotiate fees in some cases, and even waver them if necessary. This is very much on a case by case basis. For those who just need a few pointers, i will try and get in touch with my thoughts but I am absolutely snowed under right now and have a major feature going live on the Sky website in a matter of days so things could be about to get even busier. There is a facility for receiving email advice on the site which costs £15 and this way you are guaranteed advice within a few days.
I hope I am not sounding mean, but to all I have not answered I will try my best, but in the meantime I am sure there will be plenty of helpful advice available through mumsnet if you cannot wait for me!
VVV got your msg. thanks and I understand. Just give me a call/mail whenever you are ready. Take care.