Title says it all really. He started reception this year and seems to be getting on fine. He doesn't poo at school (I think lots of children hold it in till hometime) but has started pooing in his pants 2 or 3 times a day (evening on school days, throughout the day at weekends). Sometimes he doesn't totally poo his pants at school but leaves big smelly skid marks (sorry if tmi!).
I have bought cheap undies so I can throw them away but apart from that don't really know what to do, either to help him stop doing it, or to help myself cope a bit better.
I've tried ignoring it (following the theory of ignore behviour you don't like and give attention to behaviour you do like).
I've got very cross about it (not following any theory at all, just really grossed out!).
I've tried emphasising how grown-up he is - starting school, doing football. None of it works. He doesn't even seem very bothered about it and denies he has done it, even when he stinks to high heaven.
I'm worried he'll be known for the rest of his life as "that kid who smells of poo" - I still remember the chlid from my primary school days who had that label. He's been doing it for maybe 1 - 2 months. I mentioned it to our hv (I have a 4 month old) and she thought it was normal and said to chat to her again if he's still doing it in 6 months, but I'm getting quite worried and extremely revolted
Any advice anyone?