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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

..to be roused to incoherent hatred by this advert

30 replies

DilysPrice · 18/06/2010 17:34

In the latest Clapham NCT magazine (which is quite good actually, if only to mock other people's baby names) there's an advert as follows:

"Our capsule wardrobe system will revolutionise the way you shop for your baby clothes and give you a flexible, practical and stylish babywear choice."

FFS - God knows I am a member of the privileged middle classes, but something about this makes me want to start singing the Internationale (I'd have to learn it first mind).

Or is it just me? (and no I'm not going to link to the company, it would only encourage them and the clothes are actually quite nice) I'm being unreasonable aren't I?

OP posts:
southeastastra · 18/06/2010 17:35

huh? is it for a capsule wardrobe for your baby?

Shallishanti · 18/06/2010 17:36

YANBU
sometimes I wonder if the NCT have any self awareness at all, and I post as a member and sometime antenatal teacher. Mind you, a friends DP referred to us as 'the provisional wing of the NCT'

Shallishanti · 18/06/2010 17:37

or maybe it's a joke?

biddysmama · 18/06/2010 17:38

i must be poor, i dont even know what one is

CuppaTeaJanice · 18/06/2010 17:38

Surely most items of babywear are one-piece. Sleepsuits, rompers etc. So how exactly would that constitute a capsule wardrobe?

Blu · 18/06/2010 17:42

YABU - it's hilarious! And anyone who falls for it and spends money is saving the Revolution a job, really

DilysPrice · 18/06/2010 17:44

What they mean (from a look on their website, to which I am denying the oxygen of publicity) is that their T-shirts and trousers are in carefully chosen matching colours so your 9 month old will always look co-ordinated. FFS

OP posts:
ShowOfHands · 18/06/2010 17:44

£9.99 for a pair of tights? Lawks.

Googled them. I dislike their overuse of the word 'funky'.

RuthieCohen · 18/06/2010 17:50

if you can't wear purple joggers, lime green t-shirt and orange socks at 9 months, when can you FFS?

and SOH is correct, 'funky' should apply to music only (and that's at a push)

backtotalkaboutthis · 18/06/2010 17:52

yabu completely because it is not worth a bean of your braintime

suwoo · 18/06/2010 17:53

I can't find it on google, can someone link for me please. I'm normally a champion googler too

backtotalkaboutthis · 18/06/2010 17:54

it is not worth a bean of your braintime

DilysPrice · 18/06/2010 17:57

You're right of course backtotalk - and even if you weren't there are much much worse examples of that sort of thing - this one just got to me for some reason.

Not the NCT branch's fault of course - they could hardly say "No we won't take your money because you are really annoying".

OP posts:
SloanyPony · 18/06/2010 18:10

Haha. This made me chuckle.

Though, when you think about it, and it might not be the same for you I suppose but how its worked out for me with each "new size" is that I do go and buy what is, I suppose, a "capsule wardrobe". In that I dont buy lots and lots of pieces, just a small/moderate selection of mix and match pieces (so that your footed leggings dont clash horribly with your cardigan, or vest, or hat) etc etc. They dont all match - but they all co-ordinate, I suppose. It doesn't matter if they dont, but they just kind of do, because I buy all at once and if I add to the collection, it will generally co-ordinate a bit.

That is, in essence, a capsule wardrobe, though if you need someone to piece that together for you for A BABY, then you have big problems. And marketing wise, its vom-inducing.

YANBU

sparkybabe · 18/06/2010 18:19

I took a 'capsule wardrobe' on holiday - everything was either denim, white or pink, so I could mix-n-match. A pot of curry sauce leaked all over my siutcase and ruined the white stuff. I ended up for a week with shorts and a dress. Oh and a pink cardi.

Lonnie · 18/06/2010 18:21

Why dont you get involved with the editing of the magazine so next time it comes out you will have a say in where adds go and whom can have them?

Reality is the magazine has to at a minimum cover its own costs one of the main ways to do that is to get advertisement to cover it and as annoying as some adds are that one is likely pretty harmless..

Personally I cant stand the evian add with the babies yuck and if body form makes another ARRRGGHHHHHH bodyformed bodyformed for you i may go down to my local supermarket with a black marker...

SloanyPony · 18/06/2010 18:27

This company will not need to advertise ever again. Curiosity got the better of me so I googled. Its LOVELY (well lots of it is). Whilst I already have DD's capsule wardrobe um I mean clothes for the summer sorted, I will almost definitely return here in the autmun for their lovely tights (which are SO worth £9.99!!!) and some other "co-ordinating" "pieces"...

Magalyxyz · 18/06/2010 18:33

lol at the provisional wing of the nct!! ha ha!

dittany · 18/06/2010 18:36

This reply has been deleted

Message withdrawn at poster's request.

Ineedsomesleep · 18/06/2010 18:39

Do people actually buy baby clothes? DS is started school before we actually had to buy him anything, but we do have a lot of friends who were kind enough to pass on their stuff.

dawntigga · 18/06/2010 18:40

I'll link to them

ThePixiesMadeMeDoItTiggaxx

kveta · 18/06/2010 18:41

dittany - google the sentence quoted in the OP

they sell zutzano brand clothes for babies which are the most beautiful prints and designs. I got a zutzano babygro and hat for DS as a leaving present from my old job in the US, and it's just gorgeous!

kveta · 18/06/2010 18:43

sorry, zutano.
(oh, and their sizings are tiny, DS in 9 months next week and the 12-18 mo stuff we have for him is snug already)

CoupleofKooks · 18/06/2010 18:45

the capsule wardrobe stuff is wank but the clothes are VERY NICE INDEED
ds2 is just too big for me to order anything

Jamieandhismagictorch · 18/06/2010 18:51

I would love to take a wardrobe the size of a capsule on holiday (a paracetamol capsule, not a space capsule, obviously). It would free up a lot of space in the campervan

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