To be irritated with Iceland

[boundarybabe]

for advertising various crap reformed chicken products as "kids' chicken". Ok, I know you're unlikely to get anything particularly healthy in Iceland, but FFS, what sort of message does that send out??

Never thought I'd be annoyed by stuff like this (We don't exactly have an organic, homegrown diet ourselves!) but it's becoming one of my bugbears. I'm going to start bitching about adverts next aren't I...???

clicked on this thinking you meant the country....

Me too, I was think Whale slaughter...

I was thinking banking crisis...

It's so much easier being a veggie IME.

I think a general rule is to avoid most things labelled "kids food" it normally either tastes awful OR tastes great but is really bad for you!

Mind you, they were quite annoying in the banking crisis weren't they?

I knew I should have said I meant the shop.... I'm not suggesting Icelandics are peddling turkey twizzlers to our innocent children!

upahill - tell me about it. It was much easier, but DH is a carnivore through and through so DS is eating meat till he's old enough to decide.

Get a grip!! Nobody forces you to buy it let alone eat it!

All supermarkets sell this stuff and have it in kids ranges........and you're wrong, Iceland DO sell a healthy range of stuff!

'unlikely to get anything particularly healthy in Iceland'

YABU - For being so up yourself.

To be fair, they were the first supermarket to have GM free foods. And they were derided for it.

ouch, Gherkin. I'm not up myself at all when it comes to food, just saying that I'm not expecting of Iceland, what I'd expect from, say, the local organic food market!!

Am just encountering all this horrible food advertising crap for the first time now DS is older. It kind of passes you by when you don't have kids, but it's everywhere isn't it??

Go shop in Waitrose then...

Is that true notwaving? That's interesting, wonder why they got stick for it?

YABU for being irritated with any merchant who is selling products which there is a market for.

Yes it is. Malcom Walker (who used to run Iceland, then sold it, then bought it back) was a pioneer in that field.

At the time, no-one really knew much about GM modified foods so it was just seen as a bit of a gimmick. As time has proved, it wasn't really.

You didn't say that though. you said that the food in icelend was unhealthy.

Iceland's adverts always show all kinds of terrifying foods that must be processed beyond all recognition to get into the state they appear on all those christmas platters etc. and still only cost 45p or whatever it is.

I admit I sometimes buy crap and DS is no stranger to a slice of processed cheese or the odd neon lollipop - but I also don't like the concept of "kids' " food. Not only does it tend to be more processed, it's a bad message to send to kids that they need special food - we have tried to get DS to eat what we eat from as early as possible. It annoys me when I meat children who will only eat chicken nuggets or fish fingers and recoil in fear at actual food made from scratch.

oops "meet" not "meat" - obv have food on the brain

Iceland sell fruit and veg, milk. Some organic I believe.

Frozen veg also is ok

supermarket snobbery....picking on Iceland when bloody waitrose sell the same rubbish toO

You can read labels can't you? Shop somewhere else. Iceland are not responsible for a "message"

YABU.