to think that that advert with the coffee boasting about the 97% less packaging are deluded

[psychomum5]

it is still packaging.

it is still completely contained in a package.

so how the hell can it be 97% less..... 97% less would surely mean part of it would be open?? it is not a glass jar, I agree, but......

oh, and surely, for eco, you should be able to recycle said packaging.

it is plastic.......in my town, you are not allowed to put that type of packaging in the recycling bin.

nuts, completely nuts, or am I missing someing seeing as I don't actually buy that coffee.

" If you want glossy hair eat dog food, pedigree chum make the same claims"

there will now be a rush on pedigree chum by MNers, like the waitrose bum cream that someone used on her face and told all of MN.....and it then promptly sold out

Whyme, that 63% or whatever they claim in these adds is often from a silly sample of something like about 150 people!
There is another add about (an insurance company i think) that claims you can save up to something like £250 by switching to them. Then the small print says that 25% of people would achieve the top saving. 25%?! What's the point then???!!!

citronella, very good point re the insurance ads.

altho some might say 25% is a good amount!

I'm SOUPDragon, not SnapDragons.

[hard stare]

did they answer any questions about paper?

paper takes a LOT less energy to produce, and it can be recycled anywhere, and it can be produced in this country, and it can be made from sustainable sources (because we can replace trees but not oil-holes)

they package sugar and flour in paper bags, so why not coffee?

it's that simple.

I imagine instant coffee can't be packed in paper because t would let moisture in and ruin the coffee in a way that sugar/flour wouldn't be.

I want a mascara ad where they show the woman with mascara on one eye and not the other, with everything else the same.

I want them to wash half her head in posh shampoo and half in cheap shampoo (AND conditioner if that's what they're using).

I do believe the coffee packaging though.

I find that ad so irritating on a few levels.

If the glass jars were returnable then that would be the best option. But it is not. The process of breaking up glass and making a new jar out of it a good thing but returnable is much better.

plastic is nasty. end of. I use a lot of it but packaging it in plastic does not make it better than glass.

Then the process of making instant coffee has a large carbon footprint especially when consider how unnecessary and disposable coffee is. That process is arguably more damaging that the jars they are replacing.

I love it in other countries where you can buy coffee beans by the kilo at neighbourhood shops and get it ground there while you wait if you like. Then take it home to store in your own metal or glass containers. I know you can do the same at coffee bars here in the UK but that is not the same. That stuff is overpriced like everything else in those places.

but have you noticed they're short changing us out of coffee [long stare] as the plastic bags don't fill up the old glass jars!!!

soup: have you ever mixed fllour with water?

it's very gluey....

Yes, nickelbabe of course I have (I am a mother who has made many a papier mache item for homework!! ) but have you ever left freeze-dried coffee just out with the lid off, no actual water added? It changes colour (darker) and can even set just from moisture absorbed from air. Hence, a porous packaging like paper isn't suitable.

ahh, i see what you mean.

it's the damp rather than the packaging splitting.

i am going to have to do an experiment with coffee and a sealed paper bag now!

Ah you haven't been paying attention. Watch the ad next time and read the small print at the bottom. They say they use 97% less packaging than the packaging they used previously .

psycho... i had the same rant when i saw the ads much to dps bemusement

surely the truely ecofriendly approach would be a refil option on the glas jars like some of the eco friendly detergents do.... then you'd have 100% less packaging!

tulips.

trillian, I want an ad like that.

and she must also have clothes washed in different stuff (say knickers in one washing powder/conditioner, bra in another), and wash half her face on one spot treatment, the other in just water/different spot treatment.

oooh, think of the possibilties with the experiments