I think I have now seen it all: the Womama Birthing Wrap Apparently it is 'the only clothing designed specifically for labour and birth, allowing you to feel comfortable and feminine on your special day.'
Hmm...I had quite positive birth experiences, but neither of them scored highly on the comfort or femininity scale. I'm not sure a £59.99 dress would have changed that.
Really, to buy this, you'd have a be a touch...over-optimistic, wouldn't you? Both times, I wore a cheapo nightie from Peacocks or similar and both were binned straight after the event, being as how they each looked like evidence from a violent crime-scene. I like the way it is available in Black or significant bloodloss raspberry: very thoughtful.