To think that an advert for Tena pads shouldn't be aimed at women in their 30s

[Simplysally]

Well the title says it all really.

What price pelvic floor exercises or surgery if you really do have 'bladder control' issues? Women in their 30s (without special needs) shouldn't have to wear nappies IMHO.

I feel quite annoyed now [rant].

I do find it strange to be remotely bothered by who a company decides to market their products to. I'm sure most companies do their research before forking out thousands on advertising and target the products accordingly to have the greatest effect on sales. Tena have obviously decided that aiming their advertising at women in their thirties will increase sales. So what? Either you want or need the product or you don't, same as any other product.

What a totally insensitive OP as others have said - of course incontinence is a very common issue for many women in their 30s due to childbirth and it can't necessarily be fixed surgically immediately or at all and even if it can there is time between problem first starting and being remedied. I, unfortunately, have to use these pads as body has finally given up (as result of bad birth with ds 8 years ago - did improve at first but now pelvic floors just not enough all the time) and quite frankly it is upsetting and humiliating enough without people making ill informed comments like the OP. Many people we know prob also use them but it is hardly something one would advertise to others. I am glad they are freely available as they serve a purpose until, hopefully, things can be fixed (which they won't do until after family complete, so not a quick fix even if it does work). I also think that advertising Tena pads showing attractive women leading normal lives proves (to someone like me anyway) that it is a common problem, that yes even attractive women in their thirties have, and we can use these pads and try not to let it get us down too much. I also think that the new ads (Always Envive?) which talk about "sensitive bladder" rather than adult incontinence have got it right as that makes it seem far less humiliating, to me anyway. Finally (RANT!!), and I do not work for Tena!, Tena don't just offer a temporary fix with their pads, they sponsor something called the corewellness programme - you can get great free DVD re the Pelvicore technique of pelvic floor execises and regular encouraging emails which actually help - see www.corewellness.co.uk . Ok rant over but feeling sad that these things are still perceived in this way.

(how bizarre, half my name seems to be missing from the top of my post. )

I think it is a totally positive thing that there is an advert for tena pads aimed at younger women. What about those younger women who have continence issues due to birth trauma etc? Maybe it wil help them feel less wretched and freeakish than they already do.

Schneebly, 29, 3rd degree tear, issues when coughing.

Well said Schneebly

YABU

and rude

and ignorant

As my bladder is making its way out of my vagina, I would say I have need for this in my 30's, but as I plan more children, repair wont be done yet.

I wear san towels, are Tena and better?

I use Morrisons own as I feel they are more discreet . Yes they work very well although I have never used normal sanitary towels for this purpose so I can't compare.

Come and join us on the piss yourself support thread

Yes I think that Tena are better as are designed for this exact purpose (in terms of it being different liquid coming from dif place at dif rate - sorry TMI!)

Of course it is a common problem. Where do you think PMSL came from?

If you go to the Tena web site you can order a free trial pack of different sizes of pads. (If you have issues, cross legs now)

So, I have the free samples but don't need the big ones. DD needs to be driven to hospital with her waters leaking. I give her a GIANT pad to wear. She is sent back home to wait. She chucks pad down toilet and flushes. Her slightly panicking DP goes to toilet for a No.2, flushes, flushes again. Toilet now full to brim and overflowing. My DH, summoned to clear toilet, finds DD, now in labour, and trying to balance on a bucket.

TenaGranny22

Following Scheebly's post, I'm ..

Greenday, 37, very long labour, issues when sneezing.

Gossip - I know, what is it with trampolines?

Despite 3 long labours, I am fortunate not to need Tenas, but after a few bounces on the trampoline I can honestly say it feels like my insides are falling out!

(And I don't mean through my mouth).

Thanks greenday

I am just glad they are around for when I will need to use them! YABU. let's face it, none of us know what childbirth is going to do to us until it happens. the first few wks after my DS was born, I had a few 'accidents' so got a real fright, as it's never happened before. muscles obv were v slack after pushing out big baby!
They look nothing like nappies from the advert I've seen. Women in their 30s and any other age group may need to use them. There's no shame in it.

Some of us really need these products (and the more abosrbent ones) I rather have a wet pad and only me know about than wet my pants and have the whole world know

Those of you who think it is wrong to advertise "nappies" because a doctor should be fixing your problem- have you ever actually been to an incontinence clinic? What do you think happens there? Do you imagine that the doctor just waves a magic wand and that you walk out of the room continent forever?

Medication can take a long time to kick in, pelvic floor exercises aren't instant, you may have to wait for a surgical appointment. Which latter may not be the right thing until you have finished childbearing anyway.