To be frank it was revolting.
I had to buy a cheap doll to stick in dd's bday cake,foolishly thought the place would be empty.
It wasn't -there were parents saying"pick what you like it's all on sale" parents saying "you've got the other 3(scarey toddler size doll)we'll get the boy one too he's half price". There were kids screaming because they wanted more,a 6 year old(ish)girl in front of me with an envelope containing £50 whining because she wanted to go back and spend the last £5.
Now I know some kids get money for Christmas but do they have to spend it now,did they not have enough? I also know some dc have bdays in Dec(my dd included)these were not parents buying last minute presents.
It really was horrible,it was feverish buying for the sake of it. I just don't understand it.