Having delved a bit further into the website, it says "in association with the National Schools Partnership" which sounds completely kosher, and as if it's at the very least a sad government exercise... it's in fact a private business although that's well hidden amongst the nonsense they spout.
All the "partnerships" are just ways of getting commerce into schools. It's no different to schools having coke machines, but more insidious I think.
www.nationalschoolspartnership.com/about.html
and all the enthusiastic quotations seem to be from people who work for them....
Finally, they quote working with top notch educationalists, but there are no names, no panel of teachers etc mentioned.
All deeply deeply suspicious I reckon. Eg.s..
1 - The Eco-Traveller pack - sponsored by First Choice?
2 - information on bacteria etc., via oral hygiene - courtesy of Listerine...
3 - Ed Venture's Eco-Challenge Sponsored by Virgin Holidays....
4 - I love my Planet - "This project has been kindly sponsored by UBISOFT Ltd who are launching ?Planet Rescue?, a new range of games for the Nintendo DS and Wii that focus on saving and protecting animals in their natural habitats. "
and so on, ad nauseum (sp?)
Why do they make laws against selling to children in other arenas but not this one? It's the Bounty Pack taken to a whole new level.