Hi ladies
I'm all for freedom of speech but I find it really upsetting when people write blatantly missinformed things about a charity that does so much to improve the lives of children.
I've been involved with the NSPCC for years, know a lot of their extremely dedicated staff and have seen first hand what benefits the organisation has to the children it reaches out to.
They are above all a campaigning organisation that have done a great deal to influence government policy for the better - from playing an instrumental role in changing a loophole in the law which allowed couples who kill their children to literally get away with murder to playing a massive role in setting up CEOP - an agency which has been responsible for ensnaring dangerous paedophiles who use the internet to abuse children.
Despite the fact that they're largely a campaigning organisation they have 180 direct services for children and young poeople that last year worked with 26,185 children and adults concerned about children (all this info is on their website by the way and externally and independently audited for accuracy).
I don't know whether you've seen it but they also produce a free magazine called Your Family (think it's online now too) which is full of really good articles and tips on positive parenting.
Also (and this is the thing that really winds me up) the purpose of their advertising isn't to make a profit from their own product in the way that things like McDonalds or Ariel automatic do - they're either to encourage people to donate or (more often than not) are public education messages asking children to speak out about abuse or to adults asking them to be someone to turn to for young people.
What they spend on advertising is totally minimal compared to what they spend on everything else and if you think about it what more cost effective method is there of getting your message across to as many people as possible. Plus I've found out that they never pay their celebrities for the work they do and lets face it a celebrity giving across a message is far more interesting to a young person than an MP.
Anyway end of rant. I'm sure their website could dispel any further myths if you want to find out more about the many many things they do. They don't claim to be able to end child abuse on their own - how the hell could they? - but I'd say it's a fairly noble aspiration to have and perhaps if we all played our part instead of complaining they might get a little bit further with it.