I think Bounty (the company) knowingly exploits new mums in hospital - a captive audience - and this is encouraged by the NHS and the Government, which is sad.
Otherwise Child Benefit forms would be given out through some other means, eg. at antenatal clinics, GP surgeries etc.
As a new mum you tend to assume that everyone who comes to see you must be a health professional, but sadly that isn't the case - there is no respite from advertising, even just after childbirth!
If there are other ways of getting a child benefit form other than in a Bounty pack, these aren't made clear to expectant mums. Hiding them in the Bounty pack is a very clever marketing strategy, and it must work, or Bounty wouldn't carry on doing it.
But the fault lies, I think, with Bounty the company, and the NHS - not so much the Bounty ladies, because if the jobs are there people will take them, and there some hard-nosed people around who thrive on that sort of thing.
Having said that though, I enjoyed my freebies and had no qualms about binning the bumf in the hospital waste paper basket!