Called into get some petrol and a few groceries at the Somerfield convenience store on my way home.
We needed rice - brown is healthier - I picked up a 500g bag of Tilda brown basmati rice, without checking the price on the shelf.
When I got the checkout, I thought they'd made a mistake £3.58.
No mistake, that was right.
I swapped it for the Somerfield own brand white basmati - 94p..to hell with the healthy option this time.
The same brown one is £2.17 from Ocado.
WTF? Is Somerfield trying to take advantage of people who are might buy the healthier option no matter what the price?