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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

How and why do people who aren’t actually well off pay for this stuff?

486 replies

Watersunscream · 05/07/2026 17:28

If I told you our income I would be told we are in the top percent of earners etc but I honestly couldn’t actually justify or financially manage these sorts of purchases.

Has anyone heard of the essentials brand? Literally hundreds for a tracksuit. I think another is Bergen? Expensive t shirts. Then there’s the usual like Fred Perry etc.

Obviously I know lots of wealthy people buy these things too but it’s mostly people from low income backgrounds. How do I know this? Because people I work with who live in deprived areas and not paid much are forever talking about these things! They actually buy the stuff for holidays or as gifts at Christmas etc. Is this a misguided attempt to gain status? An insecurity thing? I find it really bizarre, it wouldn’t ever cross my mind to spend this.

OP posts:
XenoBitch · 05/07/2026 20:24

LondonPapa · 05/07/2026 20:17

It isn’t just Ferrari. Pretty much every ultra high end brand has a system to filter the wrong people out before the right people are allowed to buy the exclusive items. Harrods, Selfridges et al. are not the exclusive places people think for example.

Not high high end, but I remember going to view cars in a Lotus showroom with a knob of an ex. He expressed interest in a new Elise, and said he had a car to trade in. It was a 15 year old Nissan Micra that had an MOT about to expire. Fucking embarrassing 😆

Octavia64 · 05/07/2026 20:25

People mentioning millionaires - with the price of houses being what they are there’s an awful lot of people (mostly older admittedly) who are living in a house worth 1 million plus and no mortgage but are cash poor.

the shorthand of millionaire equals rich doesn’t really work anymore.

There’s an estimated 673,00 people who live in a house worth over a million and quite a few of them are not cash rich, they’re just property rich.

Denim4ever · 05/07/2026 20:25

This reply has been deleted

Message deleted by MNHQ. Here's a link to our Talk Guidelines.

What, you don't get that posh people don't wear labels

Trimalata · 05/07/2026 20:25

Watersunscream · 05/07/2026 20:23

@Trimalata i have worked in four areas of the uk in six different practices. Same everywhere

And you're still only meeting the tiny minority of people who have some need of legal intervention. Unless you're judging people who come in to get their signature notarised, of course.

Ibrox · 05/07/2026 20:26

I think the rationale behind it, in many cases, is the simple fact that if you buy and wear an expensive, nice looking thing you feel a lot better about yourself. The 'look good, feel good' concept, I suppose..

Watersunscream · 05/07/2026 20:26

Trimalata · 05/07/2026 20:25

And you're still only meeting the tiny minority of people who have some need of legal intervention. Unless you're judging people who come in to get their signature notarised, of course.

@Trimalata not sure why you are struggling with this but I am talking about colleagues 🤦🏼‍♀️

OP posts:
KeepPumping · 05/07/2026 20:28

WanderingStar26 · 05/07/2026 17:48

Because certain brands, which change over time, build social capital and command respect from peers. Not wearing the ‘uniform’ of the time leaves people feeling marginalized and not part of the collective, and risks that they might be seen as being poor (which may be true but they don’t want to be seen that way). If you’re not in this subculture and already have social capital, these things wouldn’t be so important to you and you’d be happy to walk around in Tu.

Everybody knows that someone plastered head to toe in labels like a Christmas tree is poor though?

BringBackCatsEyes · 05/07/2026 20:29

Watersunscream · 05/07/2026 17:36

@XenoBitch of course. Just questioning the rationale

They want them.

Gwenhwyfar · 05/07/2026 20:29

That could be almost any job, surely? OP is probably in a higher position than some of the other people at her workplace.
However, rents are lower in deprived areas so they'll have more disposable income.

Watersunscream · 05/07/2026 20:30

BringBackCatsEyes · 05/07/2026 20:29

They want them.

@BringBackCatsEyes but why

OP posts:
Gwenhwyfar · 05/07/2026 20:30

This was in reply to a question about how she can be a high earner and work with people who are not.

Octavia64 · 05/07/2026 20:31

KeepPumping · 05/07/2026 20:28

Everybody knows that someone plastered head to toe in labels like a Christmas tree is poor though?

Teens and some young adults don’t.

i grew up not poor but certainly no spare money in the house.

I really, really wanted a pair of Armani jeans when I was a teen.

i did actually buy a pair when I was a working adult but it wasn’t as nice as I thought it would be.

KeepPumping · 05/07/2026 20:31

Octavia64 · 05/07/2026 20:25

People mentioning millionaires - with the price of houses being what they are there’s an awful lot of people (mostly older admittedly) who are living in a house worth 1 million plus and no mortgage but are cash poor.

the shorthand of millionaire equals rich doesn’t really work anymore.

There’s an estimated 673,00 people who live in a house worth over a million and quite a few of them are not cash rich, they’re just property rich.

Yes, but a genuine millionaire has plenty of cash, they own property as well, probably not with a mortgage.

KeepPumping · 05/07/2026 20:33

Octavia64 · 05/07/2026 20:31

Teens and some young adults don’t.

i grew up not poor but certainly no spare money in the house.

I really, really wanted a pair of Armani jeans when I was a teen.

i did actually buy a pair when I was a working adult but it wasn’t as nice as I thought it would be.

I wanted top line adidas trainers, my mum told me to fuck off.

Ibrox · 05/07/2026 20:34

KeepPumping · 05/07/2026 20:33

I wanted top line adidas trainers, my mum told me to fuck off.

In this day and age, Vinted is a Godsend...

Trimalata · 05/07/2026 20:35

To signify their allegiance to a broad social group. Same as everybody else. There.

And genuine rich people are doing it just the same as everyone else.

Like how some on this thread would judge my brother as living off credit or whatever because he's a builder, but he apparently pulled in 200k last year. You'd better believe his horse loving daughter is dressed in the appropriate clobber for gymkhanas.

KeepPumping · 05/07/2026 20:35

Gwenhwyfar · 05/07/2026 20:30

This was in reply to a question about how she can be a high earner and work with people who are not.

You would have thought people who work at a law firm could park their inner chav at the door when they come in to work though?

notnorman · 05/07/2026 20:35

Hacoo.

Mum2Fergus · 05/07/2026 20:36

I was in a shop the other day and a young lad (18-19 maybe) was buying a Burberry baseball cap…straight on Klarna account.

Lolabear38 · 05/07/2026 20:38

DameOfThrones · 05/07/2026 17:35

I think some people are very easily confused or just have no critical thinking skills.

I understand the confusion. I know of people who have lesser paid jobs than I do, or a lesser household income (or, in some cases, no jobs at all) who wear clothes/ drive cars/ take holidays that I could never afford. I don’t know how they pay for them - possibly credit cards? Possibly loans? Other means? Either way these things need to be paid back at some point but the lives they live don’t reflect this. I don’t understand or know how they pay for it either, OP.

KeepPumping · 05/07/2026 20:38

Ibrox · 05/07/2026 20:34

In this day and age, Vinted is a Godsend...

Not quite the same level of cool though, might as well buy your designer shirts at Asda?

CagedBirdInACage · 05/07/2026 20:40

People are crazy it they think that well off people don't have signifiers to show off what gang they belong in.

Not all poor people will be interested in designer gear, it's a subset that are. Whether it's where you holiday, the work out gear you wear, the type of bike that you ride, the watch you wear, car you drive, how many staff you have, where you buy your house, educate your children etc etc very few people are above wanting to feel like they belong amongst their peers and they will either show that or like lots of people on this thread when they can't show it they can't resist telling you what they could afford to but choose not to because they above the povvos that do that kind of thing.

All of this 'you'd never know they were millionaires' stuff, I'm sure that if you too were a millionaire you would be tuned into the tells that give away their monetary status. Like recognises like.

KeepPumping · 05/07/2026 20:40

Lolabear38 · 05/07/2026 20:38

I understand the confusion. I know of people who have lesser paid jobs than I do, or a lesser household income (or, in some cases, no jobs at all) who wear clothes/ drive cars/ take holidays that I could never afford. I don’t know how they pay for them - possibly credit cards? Possibly loans? Other means? Either way these things need to be paid back at some point but the lives they live don’t reflect this. I don’t understand or know how they pay for it either, OP.

Multiple credit cards will be in the mix somewhere, living as a debt serf is the most tragic way to live.

Jellycatspyjamas · 05/07/2026 20:41

Watersunscream · 05/07/2026 20:30

@BringBackCatsEyes but why

Why do any of us want anything? Why spend on food from M&S when Aldi sells perfectly good food?? Why buy a better car? Or wooden crafted furniture instead of Ikea, or from Uniqlo instead of Primark?

Different people value different things and will find ways to pay for them. I’m sure there are things you own that feel like a touch of luxury, and aren’t basic brands.

gotmyselfintoapickle · 05/07/2026 20:41

DancingNotDrowning · 05/07/2026 18:18

posters who are “doing well” often want to hear it’s because they’re in debt, it’s bought on credit cards or stolen.

the truth is people prioritise different things and if you’ve no chance of owning a 5 bed detached house why not spend on fancy clothes or car repayments.

the truth is people prioritise different things and if you’ve no chance of owning a 5 bed detached house why not spend on fancy clothes or car repayments.

I can imagine this is true - I was much less careful when I was young and had no money because 'what's the point anyway'