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Has Labour taken it literally when people said they are ‘doom and gloom’ and are now giving discounts to theme parks and kid’s attractions as a bit of fun?

349 replies

speckledpinkhen · 21/05/2026 13:00

Whilst these are all quite ‘sweet’ initiatives and will help some families. Lower price theme park entry and cinema tickets don’t really help average working families with the cost of living crisis. Am I just being a grump?

OP posts:
islingtontrial · 21/05/2026 17:11

I would rather they did something that helped a wider variety of people like changing the tax bands.

BIossomtoes · 21/05/2026 17:15

islingtontrial · 21/05/2026 17:11

I would rather they did something that helped a wider variety of people like changing the tax bands.

That would be unaffordable.

WhitegreeNcandle · 21/05/2026 17:15

Twiddling round the edges. When we are at a point that the government want to fix the price of basic foods we need to step up as a country and sort things out. Not fiddle around giving people a bit of money off a day out.

GertrudePerkinsPaperyThing · 21/05/2026 17:33

ToKittyornottoKitty · 21/05/2026 13:06

Cutting VAT for certain industries is a normal government activity, they aren’t handing out vouchers

This!

The point is to support businesses as well as families.

Its not good for anyone if those industries considered to be “non-essential” completely collapse.

Autumngirl5 · 21/05/2026 17:37

ACynicalDad · 21/05/2026 13:01

I think things like this need targeting and the working poor more than those on benefits.

Definitely. I think as a country we spend way too much on benefits (excluding real sickness benefits). My daughter works hard in a care home and would love discounted theme park tickets. Why reward people for not working?

aurpod1980 · 21/05/2026 17:38

She’s a twit this government is a joke

DuncinToffee · 21/05/2026 17:48

aurpod1980 · 21/05/2026 17:38

She’s a twit this government is a joke

What is it that you don't like about this holiday scheme?

Danascully2 · 21/05/2026 17:52

To the person who replied to me earlier - yes it is a good thing that we will very likely make use of, I was just annoyed that £1.50 return was used as an example of a typical bus fare. It's part of general urban-centric bias where buses are seen as a cheap and available option so it touched a nerve. I did flag that it was a tangent :)

Mayflower282 · 21/05/2026 17:58

So VAT on paid for education is paying for Legoland? Wtf.

LooLightSerenade · 21/05/2026 18:04

NeverDropYourMooncup · 21/05/2026 14:20

You're getting discounted theme parks, cinema trips and free buses this time. Everybody is.

No, 'everybody' is not. This is worth fuck all if you don't have children.

DuncinToffee · 21/05/2026 18:15

Mayflower282 · 21/05/2026 17:58

So VAT on paid for education is paying for Legoland? Wtf.

No, it is not.

GertrudePerkinsPaperyThing · 21/05/2026 18:22

Mayflower282 · 21/05/2026 17:58

So VAT on paid for education is paying for Legoland? Wtf.

No because as those who are anti the ending of this VAT break frequently remind us (unnecessarily) it’s not ring fenced!

It’s in the general pot like everything else.

GertrudePerkinsPaperyThing · 21/05/2026 18:23

LooLightSerenade · 21/05/2026 18:04

No, 'everybody' is not. This is worth fuck all if you don't have children.

Some of the VAT cuts apply to adult tickets too.

Plus keeping the industries going (the actual point of this) benefits everyone, even those who don’t like any leisure attractions

SquashPenguin · 21/05/2026 18:26

Sartre · 21/05/2026 13:58

I don’t know much about the benefits system post 2010, I just remember what it was like under Blair and people signing on literally signed a piece of paper once a week to declare they had looked for work. How does it work now for those who are unemployed? Do they have to apply for so many roles a week and prove this? What happens if they intentionally put rubbish applications in?

I’m genuinely curious how it works now and how much more difficult it is to be unemployed.

We don’t qualify for benefits so whilst I’d love discounted theme parks, cinema trips, buses, extracurricular clubs and anything else between, we just deal with it and pay full whack. Usually can’t afford big ticket trips out like theme parks or zoos without clubcard vouchers or something.

Unfortunately yes, that is exactly what some people do. I’ve seen it as an employer trying to find new staff, and I’ve seen family members also send off terrible applications as they are determined to stay unemployed as long as possible. Not the majority of course, but it definitely happens.

GeneralPeter · 21/05/2026 18:28

housepaidoff · 21/05/2026 15:39

A 15% cut on the cost of attractions could be the difference between a family going or not going.

Why not just appreciate that?

Because while the chancellor is micromanaging ticket prices at theme parks, she's not focusing on the really important stuff that only government can do. Bring down the cost of energy by increasing supply, expand housing through planning reform and building, simplify tax systems and remove cliff edges that disincentivise work, etc etc.

And why VAT on attractions? If she's worried that people need an extra (say) £15 in their pocket, why only those who visit them? Does she not trust people to know where they most need £15? What about those who needed it for heating or lighting or food, or something else?

What we need is for the government to fix the 20 year slump in growth and productivity. This sticking plaster shows they don't understand the assignment.

Golden407 · 21/05/2026 18:30

NeverDropYourMooncup · 21/05/2026 13:25

Has it occurred to you that although it's being promoted from the angle of helping families, it's actually a deliberate boost to the economy?

Cut VAT on children's meals, restaurants get increased footfall and at least one adult eating as well, thus increasing the business income and making it more likely people will keep their jobs.

Cut VAT on attractions, cinema, theatre tickets, they get increased footfall and at least one adult plus the income from the children (and maybe a friend), thus increasing the business income and making it more likely people will keep their jobs.

Cut VAT on these things, people are more likely to use public transport (especially in the areas where children can now travel free), thus increasing business income and making it more likely that transport services will continue and more people will keep their jobs - particularly as it's for everybody, not just families in receipt of UC (not that it will stop the chronically resentful bitching about how UC is a life of luxury and they can't afford it without a discount - well now you're getting one, too - still unhappy? Of course).

It's a targeted approach to support businesses that are being hit precisely because they'd come under discretionary/optional expenses that people don't do when they are feeling the financial pinch.

Average cost of a childrens meal in a restaurant in the UK without VAT £7.20. With 20% VAT added it’s £8.64.
Under the discounted scheme at 5% VAT it will be £7.56.

Maybe I’m just being miserable but I can’t see a £1 saving per child making a huge difference to the footfall in a restaurant.

i may be wrong

Katypp · 21/05/2026 18:38

Golden407 · 21/05/2026 18:30

Average cost of a childrens meal in a restaurant in the UK without VAT £7.20. With 20% VAT added it’s £8.64.
Under the discounted scheme at 5% VAT it will be £7.56.

Maybe I’m just being miserable but I can’t see a £1 saving per child making a huge difference to the footfall in a restaurant.

i may be wrong

I agree with this. If you struggle to afford two kids meals £17.28, lowering the cost to £14.40 is hardly likely to make a big difference.
Likewise theme park tickets. I am old enough to still think of these as really big days out for birthdays rather than somewhere you would just go in the school holidays, but even with a 15% saving, it's still going to be an expensive day out and beyond the reach of a lot of families.
I think this will mostly appeal to those who probably would have gone anyway and are happy to pocket the saving. If you are struggling so much that £3 is a big deal (and don't forget adult meals will still be full price), you're hardly likely to be going to restaurants and theme parks.

LlynTegid · 21/05/2026 18:41

Free bus travel- teenagers who are 15 years old or less (or claim to be) making joyrides, not behaving, and generally being a nuisance to others, once they have got up each day. Better to have reintroduced the £2 cap for a few weeks.

As for the other reductions, I am not convinced the reduced VAT will be passed on to customers.

Araminta1003 · 21/05/2026 18:45

They just don’t want another “stuck in your bedroom” generation.

I am still extremely pissed off about the VAT on education because it was spiteful and personal and my kid didn’t even end up at private school. So I won’t be forgiving that, ever. Political trauma runs deep.

housepaidoff · 21/05/2026 18:50

Araminta1003 · 21/05/2026 18:45

They just don’t want another “stuck in your bedroom” generation.

I am still extremely pissed off about the VAT on education because it was spiteful and personal and my kid didn’t even end up at private school. So I won’t be forgiving that, ever. Political trauma runs deep.

Grow up

VividPinkTraybake · 21/05/2026 18:50

angelos02 · 21/05/2026 13:09

Millions of families are just about managing and aren't entitled to these discounts. It is wrong on so many levels. Those that either don't work or don't work full time and on benefits are able to access attractions that full time workers, not on benefits can't afford. You couldn't make it up.

Well you have just made it up, the VAT cut applies to everyone

VividPinkTraybake · 21/05/2026 18:52

bingoitsadingo · 21/05/2026 13:11

This kind of thing is why I find it so hard to align my values with labour even though I find most of the other parties pretty repulsive.

They essentially throw out bribes to the electorate that government has no business being involved in (see an election or two ago when they came up with "state run internet" at the last minute).

I spend so much time arguing against family members who think that labour essentially want Britain to be a communist nanny state and then they go and hand out stuff like this.

The government should provide the broad structure for the country to run so that people can live productive lives, not handing out little niceties to people who meet some random criteria of "in need"

I imagine it would help if you could let them know what communism is, because lower prices to Chessingtons did not really occur to Marx and engels

VividPinkTraybake · 21/05/2026 18:55

MyTrivia · 21/05/2026 13:20

‘Those on benefits’ have to show they apply for jobs and check in with a work coach. This benefit bashing is stupid.

All of this is stupid (not you, others on here) labour could have discovered eternal life and people on here would say it was the wrong shape

JustAnUdea · 21/05/2026 18:58

Id rather they had free bus travel for to and from school rather than a month in the summer.

VividPinkTraybake · 21/05/2026 19:00

Sartre · 21/05/2026 13:58

I don’t know much about the benefits system post 2010, I just remember what it was like under Blair and people signing on literally signed a piece of paper once a week to declare they had looked for work. How does it work now for those who are unemployed? Do they have to apply for so many roles a week and prove this? What happens if they intentionally put rubbish applications in?

I’m genuinely curious how it works now and how much more difficult it is to be unemployed.

We don’t qualify for benefits so whilst I’d love discounted theme parks, cinema trips, buses, extracurricular clubs and anything else between, we just deal with it and pay full whack. Usually can’t afford big ticket trips out like theme parks or zoos without clubcard vouchers or something.

On your last point this vat cut is for everyone.

On your point about being unemployed I can't speak more recently but Cameron made it very rigorous. I had to go and sit for a few hours each week as people watched me apply for jobs (the same I would applied for anyway)

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