Big tech Ads Business... ( which wont out me as theres 000,000s of us 😅)
I found this categorisation on reddit.
Tier 1: FAANGMULA + tech unicorns (meta, Apple, Amazon, Google, Microsoft, Netflix, Uber, Lyft, Airbnb, Stripe, square, plaid, doordash, Zillow, Snapchat, Twitter, Spotify, etc)
Tier 2: Legacy companies with limited tech innovation, but are brand leaders: Visa, MasterCard, Amex, PayPal, Nike, legacy banks, Adobe, Intel, Salesforce, service now, Walmart, Wayfair, McKinsey/bcg digital
I'd also include companies like the trade desk in tier 2 they pay ££££. Also reddit and Pinterest.
All.these.compnaies have multiple jobs paying in the 100k + ball park.
I worked at one of the OG faang companies (for my sins) for a loooong time now at another one of the companies listed in tier 1.
It's not for faint of heart though...
I am always shocked by coworkers who live paycheck to paycheck. It's not really a stable industry any more and you can fall off the horse anytime.
Also baffled by people who are bizarre niche specialists in... i dont know... fintech b2b marketing in Tunisia and egypt and had a 150k job at my old employer and having been made redundant seem to think thats what they deserve as a minimum salary vs recognising they got lucky and no one will ever pay that again.
I m a generalist and my basic principle jas been "follow the money". So i always worked in commercial and / or program management in roles that have direct or indirect revenue influence.
Eg when they come round looking to sack swathes of people.. they think twice about my role as it would negatively impact Revenue