Not a fad
More a case of like minded people had already switched so there was a slow down
- Surveys show that many people are adopting diets with less animal products, with younger people leading the way.
- Between 2014 and 2019 there was a steep rise as the number of UK vegans quadrupled.
- In 2024, comparison website Findersaid that there were an estimated 2.5 million vegans in the UK (4.7 per cent of the adult population). This is an increase on previous numbers which suggested two to four per cent of UK consumers are vegan.
- Other surveys suggest half of the UK population are cutting down – or cutting out – meat.
- Research carried out by Ipsosreveals that almost half (46 per cent) of Brits aged 16 to 75 are considering reducing their intake of animal products in the future.
- 63 per cent of Britain’s veganshave adopted the lifestyle in the past five years. However, 81 per cent of them were previously vegetarian, so many have been avoiding meat for much longer than this.
- 70 per cent of those surveyed went vegan because of animal-welfare concerns (80 per cent said they thought the way animals are farmed and killed is cruel), 53 per cent had environmental concerns and 27 per cent said personal health was also one of the reasons for going vegan
survey results reported in viva.org.uk
Then wiki siting more surveys
Data on UK dietary trends shows that the core population of strict vegans has actually remained relatively stable, hovering consistently between 2% and 4.7% (about 2.5 to 3.5 million people) since 2019. 1, 2, 3, 4]
While the number of strict vegans hasn't dropped, the overall plant-based market has seen significant shifts.1]
The Shift in UK Vegan Trends
The "Veganuary" effect: High-profile campaigns continue to bring waves of new participants every year, but many casual dieters do not stick to the lifestyle permanently.
Drop in "fake meat" sales: Supermarkets and restaurants have reduced their plant-based product ranges as sales of highly processed meat alternatives plummeted by double digits.
Rise of whole foods: Consumer preference has shifted away from expensive, processed fake meats in favor of cheaper, more accessible whole-food options like tofu, pulses, and vegetables, often driven by the cost-of-living crisis.
The "flexitarian" movement: Instead of strict veganism, many consumers have opted to simply reduce their meat and dairy consumption, with nearly 16% of the UK population following some form of a meat-free diet. 1, 2, 3, 4, 5, 6]
So whilst the% is small it’s a growing trend amongst younger people
and of course those flexitarians amongst us are helping too
Its sad @AncoraAmarena that you only had one choice.
Shops are getting much better though than in the 80s when there would have been 0.
Onwards and upwards if we continue to write to companies to ask for more choice