It’s so disappointing. The gamified discounts were something my kids loved (spinning the wheel) and like a PP, we’d aim to hit £250 in the last couple of days of the month, so we could start each new month with a big shop at 10% off. I reckon I probably made about £30 a month worth of savings, and I’d always try to go to Lidl rather than any other shop. Now I’d say all the incentives are gone, and as I actually prefer Aldi’s range, I think my Lidl days are over.
It’ll be interesting to see what the sales figures say about the new scheme. I think they’ll lose people like me…but I’m not convinced they’ll gain any new customers with the simplified scheme…the benefits aren’t big enough to make it worthwhile.