To think loyalty schemes are being downgraded?

[catsarekeytohappiness]

M&S has made their Sparks scheme even worse. No more 20% off, now you have to spend x amount for a ‘reward’.

Boots is scrapping their 10% discount on their products for Advantage card members.

Cult Beauty has scrapped / changed the free delivery schemes for silver and gold members.

Now Lidl is getting rid of Coupon Plus and replacing it with something else (I’m sure it will be a downgrade).

Nectar is already rubbish with their rewards and only getting 0.5p back per £10.

It’s only a matter of time before Tesco Clubcard stops their double up scheme with reward partners and changes it to their flat value. I remember when you got 2 points per pound and could exchange for 4x the value.

Agreed. I am not sure what people imagine Tesco's, etc, are doing with their data other than using it as a targeted marketing tool.

I always use the Boots recycle app, and get £5 of points on a £10 spend.
i scan all of my empties, and they soon add up.

I only use my nectar card on the 2 tier priced products. They don't get much marketing info from me.

The value of the points is a bad joke and I can't access them either since I had the few points I had stolen. My card is locked for redemptions and they are unable to unlock it.

I just deleted my sparks account. As you say, I don’t mind them having my info in a reciprocal agreement.

But as I am never going to spend £6 on yoghurt to earn a single pound off something they can get to fuck

Thats the whole point. How would you know. At the moment Sainsburys are getting away with it because it’s only a select number of items and how can you compare. I have no proof they are doing this; but why wouldnt they!?

In research in America where its known they are - it looks like the AI is banding buyers into between 3 to 7 bands based on the judgment by the AI.

There it’s across the board on all items. If they are evaluating you as a higher tier customer then you pay 50p to £1 more per item and it’s an average difference in bag price for 20 items of c. 12 dollars. between lower payer and higher payer.

Ie. Price of hula hoops. Tier 1 pays 50p, Tier 2 pays 62p, Tier 3 pays 75, Tier 4 pays 90p, Tier 5 pay £1.22 and Tier 6 £1.37 and Tier 7 is paying £1.50

What the computer is using to make this decision is unknown. But considering how much data they have on us it could be anything. Even known household income.

So there its not swings in roundabouts. It’s predatory pricing to try to get every last penny out of customers they think they can get away with.

Well, it's interesting, I will look into it.

Enjoy! It’s quite the rabbit hole.

I swear my Amazon does it too. If I search incognito I get shown the same product from different sellers at a cheaper price. If I log in, sometimes the prices change. Sometimes they don’t. But they certainly show you different listings (even if same product) on search.