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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think Morrisons should be boycotted over their AI adoption?

134 replies

RobynRB · 14/04/2026 23:55

Today Morrisons announced 200 head office redundancies due to AI adoption. I say we should boycott them as a warning to other supermarkets and companies not to go down this route. I know we are told this is inevitable and everyone just seems to be rolling over and let it happen, but we should at least try and the only weapon we really have is voting with our pounds (while we still have them).
Because honestly if you believe that we're all going to be sitting around spending free money while AI does all the work you need your head looking at.

OP posts:
daisychain01 · 18/04/2026 08:37

TheLudditesWereRight · 18/04/2026 07:59

No. That is a fundamental misunderstanding. The Luddites were not against mechanisation per se. I agree that that has been a good (environmental concerns about coal and oil extraction aside, since that was not their concern). They were against machinery being a pretext for discarding worker rights and accumulating capital in the hands of the machine owners. And when you look at how AI and other tech is concentrating wealth in the billionaire class, they were perfectly right to fight back. We should be too.

They had such insights and wisdom. It's such a shame that luddite has been weaponised as a slur - backward and unwilling to modernise or progress, when it was actually (said in terms of AI) about keeping the human in the loop.

UniquePinkSwan · 18/04/2026 08:47

AI is here to stay and there’s nothing we can do about it. I work in Amazon and they are starting to implement robots to ‘help’ us. It pretty obvious we will all be replaced by them in the future but that’s fine. It’ll be my fault if I don’t do anything about upskilling and then lose my job.

LiviaDrusillaAugusta · 18/04/2026 08:56

Ironically I’m currently upskilling into the field of AI

TheLudditesWereRight · 18/04/2026 09:20

It's a huge financial bubble that is showing signs of popping. Productivity gains have been shown to be vastly overstated. There's increasing resistance to data centres and their energy and water demands. I am not so sure it'll be around forever. Maybe more like asbestos.

daisychain01 · 18/04/2026 12:11

Productivity gains are there for the very basic of tasks, when it's summarising or brainstorming a list of ideas eg workshop content "give me a list of xxx" type tasks. Or synthesising content from several websites and interpreting what things mean in simple terms

a lot of my time is spent rewording, validating and correcting the output. Some of what it creates is really useful as a starting point, but on the downside you have to sift through and triage the good bits from the inaccuracies.

in the future there'll be a word or expression for the wasted time spent correcting the crap!

TheLudditesWereRight · 18/04/2026 14:15

There already is. Workslop. https://hbr.org/2025/09/ai-generated-workslop-is-destroying-productivity

CharleneElizabethBaltimore · 18/04/2026 16:12

daisychain01 · 18/04/2026 08:37

They had such insights and wisdom. It's such a shame that luddite has been weaponised as a slur - backward and unwilling to modernise or progress, when it was actually (said in terms of AI) about keeping the human in the loop.

because at the time most luddites were mainly against machines without any reason for it,

DdraigGoch · 18/04/2026 17:48

daisychain01 · 18/04/2026 08:37

They had such insights and wisdom. It's such a shame that luddite has been weaponised as a slur - backward and unwilling to modernise or progress, when it was actually (said in terms of AI) about keeping the human in the loop.

It's a bit like "redneck" has become a slur meaning "inbred rural hick" when it used to refer to the scarves worn by union members in West Virginia fighting for their rights.

RobynRB · 20/04/2026 00:58

Dontlletmedownbruce · 15/04/2026 20:59

I agree with you OP but sadly people won't boycott if they can save a few pence. Most people are all talk complaining about the government or society and take no responsibility for their role. I've spent years refusing to shop anywhere that doesn't have staff on a till or queueing like a fool while others do self serve. I don't think I know anyone else who does this and if I tell people I get an eye roll. My colleagues buy everything from Temu or Shein and say how the city centre has gotten dangerous with all the boarded up shops and isn't it awful there are no jobs for young people. They see no irony. If people had pushed back, i mean really refused to embrace these changes when they began we wouldn't be where we are now. Collectively we are getting what we deserve and it's scary and depressing.

Edited

Bang on here, and I have to say it seems to be younger people who are fully emracing everything they have to offer without a second thought. I guess they are too young to remember the pits closing etc. And with such apathy we are truly at the tech overlords whim. I appreciate that AI is not going to be 'stopped' but we could slow the adoption down if we made an effort, but we won't because Amazon is convenient etc etc.
On the other hand I asked AI about this and it seemed to think that only about 2m jobs would be displaced and another 2m jobs would be created. I don't think I believe that.
On the other, other hand... I can't help but wonder why, if everything is going to be completely fuckered in two years, why we are still building HS2, new office blocks, etc etc. It makes no sense to me.
Oh well, I guess when AI crashes the economy (either by the bubble bursting or by displacing a few million jobs) then somebody will have to decide what happens next.

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