The advert was deliberately provocative and the company doubled down to boost engagement, BUT they work in a field which makes humans redundant in certain areas.
We don’t actually want people to stop hiring humans - we’re actively hiring across all roles, and I don’t actually think AI is dystopian. The real goal for us is to automate the work that humans don’t enjoy, and to make every job more human. Nobody wants to spend 8 hours a day researching people and writing outbound emails, so we built Ava to do it for them.
In the long run, the stop hiring humans campaign tagline will have more merit. Inevitably as more and more human productivity is taken over by AI, we should first see a 4-day work week. Eventually, we should live in a world where everyone gets UBI, productivity is driven entirely by robots, we’re all free to do whatever we want and you can truly stop hiring humans, but today is not that day. In my opinion, that day will in fact be utopia.
Those boring tasks that nobody wants to do were once the job of a human. In the past drivable road cleaners replaced teams of human road sweepers with their carts, vacuum cleaners operated by one person did the work of whole teams of human cleaners in the same time, combine harvesters replaced the work of a dozen farm labourers.
So yes, we’ve been here before, but I think it’s different this time.
Now we’re training machines to teach other machines how to do things. AI & machine learning means eventually we won’t need a human to programme the solution to a problem, the machine will have identified the issue, researched the way to solve it and effected the repair itself. A human probably won’t realise what’s going on until it’s all completed.
So whereas the redundant road sweepers, cleaners and farm labourers went off to work as retail staff, delivery drivers or call centre handlers, I’m not sure what jobs will be available for them to move into as high street premises close and go online, drones deliver parcels to your door and AI assistants do away with the need for humans to answer the phone to customer queries.
Maybe the ‘new jobs that haven’t yet been invented’ will be visiting people to chat human-to-human. Not to mend your plumbing, take the dog for a walk or even sing you a song. Just to chat, one living person to another. In a world where the unliving does all the work, maybe just interacting with someone who isn’t a machine will become a luxury.
https://www.artisan.co/blog/stop-hiring-humans