I'm not sure if I'm being unreasonable about this as I'm not even sure how much it bothers me but here goes... On Saturday I did some Christmas shopping and bought three items from the LEGO. I looked on Amazon when I got home (mainly as I was looking for additional items I couldn't get in store) and I found that the three items I bought were all cheaper on Amazon. I spent about £85 but I would have saved £10 if I'd bought on Amazon so more than a 0% discount . One item was £17.99 in store and £13.99 on Amazon which is quite a big difference.
In one sense, I don't mind, as I here is a cost to running a shop and I believe in supporting the shops to keep them open. On the other hand, Lego is not a small business and it is a single brand shop so they could have offered discounts especially as it was cyber weekend?
What do you think? Would you buy online if cheaper and we just have to accept things are almost always going to more expensive in store?